Head of Content

Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casual wear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.

Hawes & Curtis is looking for an experienced and commercially minded Head of Content to lead our 360° marketing calendar and bring together our product, brand and commercial priorities across every customer channel. You will own and manage the Hawes & Curtis 360° campaign calendar, ensuring we have one clear and coordinated plan across all channels.

This is a central role within the business, working closely with Buying, Merchandising, Creative, E-commerce, Retail, CRM, Performance Marketing and PR.

• Own the annual marketing calendar and detailed rolling campaign plan
• Develop 360° campaigns across digital, social, CRM, paid media, website, retail and PR
• Work with Buying to understand new ranges, hero products, trends and product USPs
• Work with Merchandising to understand buys, intake, stock, trading performance and commercial opportunities
• Turn product and trading priorities into compelling customer-facing campaigns
• Create clear campaign and content briefs for the Creative team
• Coordinate campaign launches across E-commerce, Retail, CRM, Performance and Social
• Ensure campaigns balance brand building with commercial performance
• React quickly to trading opportunities and changing business priorities
  
  Review campaign performance and use insight to improve future activity
• Lead the content and social function and help develop a stronger always-on content strategy

• Has strong experience in fashion, retail, lifestyle or a product-led consumer brand
• Has experience managing integrated 360° marketing campaigns
• Understands both brand and commercial marketing
• Is comfortable working closely with Buying and Merchandising
• Has strong knowledge of digital, social, CRM and performance marketing
• Is highly organised and able to manage multiple campaigns and stakeholders
• Has excellent creative judgement and understands how to turn product into compelling customer stories
• Is commercially driven and comfortable using trading and performance data to make decisions
• Can lead teams and bring different departments together around one clear marketing plan

This is an opportunity to play a key role in shaping the next stage of Hawes & Curtis.

We are looking for someone who can connect product, commercial insight, content and creative, creating a clear marketing rhythm that strengthens the Hawes & Curtis brand while driving profitable growth.

If you have experience building and delivering integrated campaigns for a fashion or retail brand, we’d love to hear from you.

* Please note this role is based 4 days on‑site with 1 day wfh