Director of Marketing

Smile  Africa's leading digital identity verification and Know Your Customer (KYC) provider. We were founded to solve the specific challenges faced by companies trying to onboard users in unique African conditions. We have built proprietary machine learning algorithms and a technology platform to cater for all skin tones, entry level devices and users operating in low bandwidth environments. We pride ourselves on striking the right balance between stopping fraudulent transactions and reducing onboarding friction and have enabled some of the fastest growing businesses across Africa to onboard at scale and in real-time, evidenced by performing over 200 million KYC checks to date.

Our client base includes the Zenith Bank, Stanbic IBTC, Flutterwave, Fairmoney, Binance, Uber, Bolt, Kuda Bank, Opay, Paystack, Luno, Yellow card and hundreds more. We're growing very quickly. We did more jobs in 2024 than in  combined!

Our team is a diverse group of hardworking and fun-loving Smilers spanning 4 offices, 7 countries and many time zones. Our products are already making waves across many industries, from Banking to Fintech and Telecoms. We recently announced a $20M Series B raise and are backed by leading global investors, including Norsken
22, Costanoa, CRE, Future Africa, Susa Ventures, Commerce Ventures, Courtside Ventures, Two Culture Capital, Latitude, Value stream Ventures, Intercept Ventures and Vinod Khosla who are supporting us every step of the way.

We are BUILDERS and your day-to-day will involve building innovations that PROTECT people and serve as the foundation for trust in the digital economy in Africa. We believe everyone is an OWNER and with this opportunity, you have the autonomy to do your best work and grow, the flexibility to be creative, and an opportunity to put your unique stamp on our mission.

What are you waiting for? Come with us on this amazing journey!

We’re looking for a high-impact Director of Marketing to lead our go-to-market strategy across key African markets. This role sits at the intersection of product and demand, combining deep ABM expertise with product marketing acumen. You'll report directly to the CEO and collaborate closely with sales, product, and executive teams to define and execute our growth strategy.

About the Role: This is a rare opportunity for a strategic and hands-on leader who thrives in fast-paced environments and is excited to shape the future of digital identity across the continent.

Strategic Marketing & GTM Leadership

• Define and lead regional and segment-specific marketing strategies using ABM best practices.
• Collaborate with executive leadership to refine go-to-market plans and ICP targeting.

Demand Generation & ABM Execution

• Work with the existing team to replicate and automate market sizing and MQL identification
• Design and run integrated online/offline campaigns to target enterprise MQLs
• Drive alignment between marketing and sales to increase MQL-to-SQL conversion.

Product Marketing & Launches

• Own product positioning and messaging across the buyer journey.
• Coordinate product launches with sales enablement, campaigns, testimonials, and content.
• Build GTM strategies that include segmentation, value proposition by use case and industry, and competitive differentiation including sales enablement.

Market Research & Competitive Intelligence

• Conduct deep market and customer research to support expansion and sharpen positioning.
• Deliver insights into buyer behavior, industry trends, and competitor strategies.

Sales Enablement & Alignment

• Equip the sales team with tools, decks, one-pagers, battle cards, local language content, and case studies.
• Ensure tight alignment between marketing and sales on…