Head of Self-Gifting​/Impulse - Sandra Toivo

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led ,
resilient and positive to succeed here because we expect pace and agility , we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Our values have deep personal meaning to us. They’re part of who we are and what we stand for as an employer.

Living our pladis values is a key part of success, look out for questions in your interview that link to these key pladis values.

Role

Title:

Head of Self Gifting & Everyday Premium (Maternity Cover)

In 2021, pladis proudly opened the doors to our vibrant global hub, the MIU Campus. Located in the heart of Chiswick Park, West London. Just a short 5-minute walk from Gunnersbury Station, our campus is nestled within 33 acres of beautifully landscaped gardens, offering a welcoming and inspiring environment for all. Chiswick Park is home to both our UK and Global Corporate teams, bringing together diverse teams across the business.

The Head of Self-Gifting & Everyday Premium (Maternity Cover) will lead one of Godiva’s most important strategic growth platforms, setting the direction for the global self-gifting portfolio and translating it into clear category, innovation and market priorities. The role is accountable for strengthening Godiva’s relevance across self-treat, impulse, sharing and everyday premium occasions, with a sharp focus on profitable category growth and consumer-led portfolio choices globally.

As the global lead for the category, the role will align global and regional stakeholders, direct the Marketing Manager and cross-functional teams, and ensure decisions move through Stage & Gate with pace, clarity and commercial rigour.

• Set the global strategy and growth agenda for the Self-Gifting & Everyday Premium portfolio, defining long-term growth choices and annual priorities.
• Shape and scale priority platforms globally through a rigorous portfolio framework lens across formats, price points, markets and occasions, ensuring Godiva’s self-gifting platforms are distinctive, commercially scalable and locally relevant.
• Define the strategic direction of the multi-year innovation pipeline, setting portfolio investment priorities and allocating resources across growth platforms while balancing near-term delivery with the development of future growth opportunities, underpinned by consumer, shopper and category insight.
• Translate consumer, shopper, category and competitor evidence into clear portfolio decisions, investment priorities and business cases that drive penetration, frequency, relevance and profitability.
• Build alignment and commitment across global and regional stakeholders, establishing strategic guardrails while enabling markets to create locally relevant commercial activation plans.
• Lead the Marketing Manager and cross-functional teams through clear ownership, governance and RACI-led ways of working whilst championing Stage & Gate excellence

• Significant senior-level experience in FMCG marketing,…