Social Media Manager

Job Location: Selhurst Park Stadium, SE25 6PU

Contract Type: Full-time

We are Crystal Palace Football Club, a Premier League Football Club with more than 160 years of proud history. Spread across three different sites - brand new main offices at Selhurst Park Stadium, our London office, and our Training Ground/Academy, we offer the best atmosphere and culture for our fans and our employees.

We strive for excellence in the workplace with a philosophy of high standards, professionalism, and a strong work ethic from our employees. We are constantly trying to grow, diversify and build with not only our team on the pitch, but also our team in the offices and on the ground.

Crystal Palace Football Club is seeking a creative, multi-skilled and well organised Social Media Manager to undertake a key role in the club’s marketing team. The successful candidate will be charged with leading the club’s social media to engage the club’s existing and growing global fan base, whilst managing a team across @cpfc, @cpfc_w, and @CPFCAcademy channels. The role will also be expected to travel to Premier League, Cup, and European matches home and away in line with a staffing rota that they will manage.

On top of leading the club’s Social Media strategy, the Social Media Manager will be responsible for overseeing and delivering day-to-day publishing across all core channels (X, Facebook, Instagram, Tik Tok, Whatsapp) for Men’s, Women’s and Academy teams, as well as maintaining an annual social calendar of key dates / events. Every day, they will conceive, pitch and create innovative content ideas in conjunction with the club’s editorial, video production and graphics team to deliver interesting, accurate, shareable and high-quality club output, with a strong focus on vertical content.

The role will be at the heart of creative content but is also responsible for planning and scheduling posts on a day-to-day basis.

As a member of the marketing department, they will also be charged with inputting into and delivering effective revenue generating campaigns for club departments (Retail, Ticketing, Commercial Partnerships, Premium Hospitality etc).

As well as directly managing two executives, the role will also include the management of a pool of freelancer creators and be a key point of liaison for external creators and distributors both in football and the wider cultural social media space.

We operate as a small team – and the successful candidate will be expected to maintain a ‘can-do’ positive attitude, be flexible to changing demands in a fast-paced environment and have outstanding people skills. They will be proactive, inquisitive, organised and obsessed with all things digital - and of course, Premier League football.

• Managing and developing the club’s social media strategy.
• Day-to-day management of all CPFC social media platforms, delivering daily, weekly, monthly and seasonal posts and campaigns.
• Travel to Premier League, Cup, and European matches home and away in rotation with the wider social media team
• Devising and delivering content ideas & campaigns from ideation.
• Build and maintain positive working relationships with key stakeholders across the club and externally.
• Being the guardian of the club’s tone of voice on social media platforms.
• Supporting commercial partners and club departments in creating / optimising campaigns through social media.
• Demonstrating excellent, true ‘fan engagement’ and two-way communication with supporters.
• Ownership of platform & content analytics to optimise output; reporting on reach, engagement, referral and growth metrics.
• Play leading role in video shoots for key launches, for example kit launches, and player transfers.
• Other…