Social Media Marketing Executive

At UKLASH, we’re redefining natural beauty with powerful, effective beauty essentials that deliver real results. We’re looking for a socially fluent, creative and highly proactive Social Media Marketing Executive to help bring UKLASH to life across our social channels.

Working closely with the Social Media Marketing Manager, you’ll play a key role in the day-to-day execution of UKLASH’s social strategy, creating content, publishing across channels, engaging with our community, spotting trends and helping ensure UKLASH is consistently relevant within beauty and culture.

This is a hands‑on role for someone who genuinely loves social media. You’ll have the opportunity to own areas of day‑to‑day delivery while developing your understanding of how insight, strategy and commercial priorities shape a leading beauty brand’s social presence.

• Create engaging, social‑first content across Tik Tok, Instagram and other priority platforms.
• Film, edit and produce short‑form video content.
• Be comfortable appearing in content where appropriate and working with other team members, creators and talent.
• Develop hooks, captions, scripts and creative ideas in line with UKLASH’s tone of voice and social strategy.
• Support the Social Media Manager in delivering campaign, NPD, retail and BAU content.
• Adapt existing brand and campaign assets into formats optimised for individual social platforms.
• Help maintain a consistent and varied pipeline of social content.
• Support the planning of social‑led shoots, including developing shot lists and capturing and producing social‑first content on set, at events and activations.

• Support the day‑to‑day management of the UKLASH social content calendar.
• Schedule and publish approved content across channels.
• Ensure content is delivered accurately, on time and in line with platform best practice.
• Coordinate assets, copy and approvals ahead of publishing.
• Flag gaps, opportunities and upcoming cultural moments proactively rather than waiting for briefs.
• Support Tik Tok Shop and Live activity through relevant organic content and social amplification.

• Take significant day‑to‑day ownership of community engagement across comments, DMs, mentions and tags.
• Respond in UKLASH’s tone of voice and help build meaningful relationships with followers and customers.
• Proactively engage with relevant creators, communities and conversations outside of UKLASH’s owned channels.
• Identify recurring questions, comments and audience behaviours that could inspire future content.

• Stay constantly connected to Tik Tok, Instagram, beauty culture and emerging social trends.
• Proactively bring relevant trends, sounds, formats, creators and cultural opportunities to the team.
• Help turn relevant trends into live UKLASH content quickly.
• Regularly monitor competitor and category activity and share interesting examples and learnings.
• Build confidence in identifying which trends are right for UKLASH rather than simply following what is popular.

• Support weekly and monthly social reporting.
• Track key metrics including reach, engagement, views, follower growth, saves, shares and community activity.
• Help identify high‑ and low‑performing content and contribute thoughts on why content performed as it did.
• Bring audience observations and community insights into reporting alongside quantitative data.
• Apply agreed learnings to future content creation.

• Create and adapt social‑first content for use by the Paid Media team.
• Work collaboratively with Paid Media to identify organic content with strong amplification potential.
• Apply relevant paid learnings back into future organic content…