Head of Brand

Our priority is to match the right person to the right role, and we never want salary to be a barrier to applying. Regardless of your current pay, we’ll ask about your salary expectations during the application process, and our Talent Team will have an open, honest conversation during the talent call to understand your skills and explore our salary options.

If you have questions around salary, please feel free to ask us!

Location: Chiswick, London - Hybrid

Sponsorship: We are unable to offer sponsorship for this role

So Energy has ambitious plans for growth and brand is central to how we get there. The Head of Brand will make So Energy a name that people know, trust and choose, for reasons beyond savings. You’ll shape how we show up wherever customers find us, from advertising to customer service to word of mouth. You’ll identify the ideas that will get people talking about So Energy and you’ll make the commercial case for brand, using evidence to prove the impact.

You'll lead a small team, move between strategy and hands‑on campaign management, and bring the wider business and agency partners with you. This is a high‑profile role for someone excited about helping a challenger brand compete with much bigger names. Reporting to Michael Campbell, Marketing Director

So Energy was created in 2015 because we knew energy suppliers could be better
. Since then, we’ve grown rapidly but sustainably, with 300,000 customers and over 450 Energists (what we call our people). But we’re not done! We’re on the road to a net‑zero future, and thanks to our partnership with ESB, we’re well on the way. We’re customer‑centric, tech‑led, and passionate about sustainability.

We’re driven to do our best for our customers, for each other, and for our planet. That’s why we’ve built a workplace culture that’s supportive, empowering, inclusive, and full of opportunities to grow and make an impact.

• Clear
• Honest
• Ambitious
• Inquisitive
• Caring
• Sustainable

• Own the So Energy brand strategy, positioning and identity, building a distinctive challenger brand that people know and trust.
• Make the commercial case for brand, manage the brand budget and use data and insight to prove the impact of brand initiatives.
• Lead integrated brand campaigns across advertising, sponsorship, social and content to increase brand awareness and consideration.
• Lead PR to raise the profile of So Energy, build trust with customers and partners and secure external validation such as awards.
• Translate consumer insights into commercial opportunities, shaping which products we launch as well as how we promote them.
• Build frameworks and processes for brand governance, creative development and campaign planning, embedding AI tools to scale.
• Lead, coach and develop a small team, setting the direction, defining best practice and helping them deliver at pace.
• Manage creative, media and PR agencies to deliver distinctive, effective work, commercial impact and value for money.
• Ensure advertising meets regulatory standards (Ofgem, ASA) with robust substantiation for all proof points.
• Proactively contribute to the leadership community at So Energy to maintain a strong culture and effective ways of working.

• Strategic and creative brand leader with a proven track record of increasing awareness and consideration in challenger brands.
• Commercially minded, confident using data and insight to make a compelling case for investing in brand, content and creativity.
• Experienced in building frameworks and processes to embed brand into the wider business and to improve how teams work.
• Track record of running integrated multi-channel campaigns and orchestrating teams, agencies and…