Senior Social Strategist

Halpern and &Accelerate have come together to create a connected agency offering across PR, influencer, social, owned content and paid media - helping ambitious brands earn attention, participate meaningfully in culture and build lasting connections with their audiences.

Together, we’re building a more agile model for modern communications: a lean, high-performing team of multi-skilled experts bringing strong ideas, deep audience and platform understanding, cultural fluency, and exceptional creative and design craft to every brief.

We use AI and emerging technologies intelligently to support the creative process, accelerating exploration, production and optimisation without compromising human judgement, originality or quality.

Our clients include The Body Shop, RoC, Medik8, E45, John Frieda, Hawkstone, Five Guys, Pets At Home, Mars

We are looking for a Senior Social Strategist to join our Beauty team. This is a senior social strategy role with genuine breadth, working across our beauty portfolio, including clients such as The Body Shop, Curel, E45 and Roc. Social is no longer a single channel or a last-mile distribution function. It is where culture, community, creativity, media and commerce meet.

We are looking for a platform expert who understands that ecosystem and can translate it into meaningful, effective strategies for our clients. You will help shape social strategy across the full funnel - from awareness and discovery through to consideration, conversion, retention and advocacy. You will understand the distinct role each platform plays, how audiences behave within them, and how brands can create content and experiences that earn attention, build consideration and drive action.

• Leading social strategies for beauty clients, connecting business and brand objectives to audience insight, cultural intelligence, creative opportunity and measurable outcomes.
• Defining the role of social within wider communications and media strategies, across organic, paid, creator, influencer, partnership and commerce activity.
• Building platform and channel strategies across platforms such as Tik Tok, Instagram, You Tube, Pinterest, Reddit and emerging channels, with a clear understanding of their different audiences, behaviours, formats, algorithms, communities and commercial opportunities.
• Developing full-funnel social ecosystems, including channel roles, content territories, audience journeys, campaign architecture, publishing principles and measurement frameworks.
• Identifying cultural trends, conversations and emerging behaviours that can create opportunities for our beauty clients.
• Turning insights and trends into compelling, platform-native creative briefs, ideas and content systems.
• Shaping social-first campaigns, creator strategies, always-on content and product launches from initial brief through to execution.
• Developing social commerce strategies, including shoppable content, creator commerce, affiliate opportunities, retail journeys and conversion-focused experiences.
• Working closely with creative, account, media, production, influencer, analytics and client teams to ensure social thinking is embedded from the start.
• Reviewing and challenging work before it reaches the client, ensuring every piece of content is relevant, distinctive, culturally aware and native to its platform.
• Using data, performance reporting, social listening and audience signals to optimise activity and inform future strategy.
• Being front-and-centre in client calls and presentations, offering senior counsel and presenting strategies and ideas with clarity and conviction.
• Managing client relationships confidently, navigating feedback and helping clients make smart, effective decisions in a fast-moving media environment.

• Set and maintain a high creative standard across the agency and client portfolio.
• Turn strategic and communications briefs into distinctive, relevant and creatively ambitious ideas.
• Elevate the quality of creative and design output from initial concept through to final delivery.
• Provide clear creative direction across copy, design, art direction, motion, video, content and production.
• Be hands-on in developing, refining and finishing work rather than simply signing it off.
• Establish clear creative feedback and review processes that help colleagues across the agency produce their best work.
• Ensure brand identity, tone of voice and…