Senior Marketing Manager

Sing King is on a mission to delight millions of singers around the world through our portfolio of games and singing experiences across multiple platforms.

Our successful flagship You Tube channel welcomes over 14 million subscribers and 30 million unique viewers each month, and along with our upcoming Mobile Game release we are continuing to build innovative and exciting products that spread joy to singers wherever and whenever they sing.

We are a team of music lovers, game enthusiasts and entrepreneurial spirits. We are passionate about our vibrant and growing community of global singing fans. This is a unique opportunity to play a key role in the growth of an ambitious, nimble and fast-growing entertainment business. Join us!

We’re looking for a Senior Marketing Manager to plan and deliver marketing activity across our growing portfolio, including our successful flagship You Tube channel and mobile singing game.

You’ll lead a small team that includes a Community Manager and Creative Producer. You’ll shape the marketing story across our platforms and develop the community‑led go‑to‑market planning for our new games and channels - driving views and downloads, directing creative, and building community and audience engagement across Discord and social channels.

This role would suit a well‑rounded Marketing Manager ready for their next step up: someone with hands‑on mobile game marketing who has the creative eye and commercial savvy to blend community growth, performance marketing and brand awareness into a cohesive go‑to‑market strategy.

This is a fun, creative role right at the heart of the music beat, working alongside a talented team who share a passion for karaoke and entertainment.

Day to day marketing management and delivery:

• Plan and deliver holistic marketing campaigns and always‑on activity across Sing King's You Tube channel, social media and mobile game, in line with brand and commercial goals.
• Manage campaigns end‑to‑end: planning, execution, optimisation and reporting.
• Partner with Product, Content Production and Data to ensure joined‑up delivery.
• Responsible for managing a small team including a Community Manager and Creative Producer.

Community, Brand & Creative:

• Bring a sharp creative eye and develop compelling briefs that set the creative direction across copy and tone of voice, keeping every touchpoint on‑brand and to a high standard.
• Lead community strategy across Discord and other platforms, working closely with the Community Manager to build engagement, feedback loops and participation
• Spot opportunities for partnerships, influencer activations and campaign amplification with creators and our wider community.

Game Growth & Performance Marketing:

• Take hands‑on ownership of organic and paid media across You Tube, Tik Tok and paid search, including campaign builds, optimisation, creative strategy, budget management and testing.
• Develop paid media strategy and campaign structures across audiences, budgets and channels, aligned with seasonal campaign and business goals.
• Track and analyse campaign results using analytics tools, sharing actionable insights with stakeholders.
• Collaborate with the game team to understand our audiences and map opportunities for growth against the game's player personas.

• Marketing experience - 5+ years in a relevant marketing role, with hands‑on experience in mobile games or apps.
• Growth marketing expertise - a strong understanding of performance marketing, user acquisition, ASO and broader growth principles, and you stay up to date on a rapidly changing landscape.
• Team management - experience managing a team, with the ability to guide, develop and support others to deliver their best work.
• Strong communication and…