Marketing Manager Consumer

Reporting to:
Head of Marketing

Experience:

3 years +

Ready to progress your career in Event Marketing, with a fast-growing, purpose-driven company?

At Kisaco Research, we connect the world’s brightest minds through world-class B2B conferences and exhibitions in future-focused industries like AI, Healthcare, Beauty, and Sustainability. This is a key opportunity for an ambitious professional with a strong grasp of marketing fundamentals, lead generation and digital marketing to stretch their entrepreneurial and leadership side. This role will take responsibility for accessing relevant audiences, creating great sustainable media partnerships, and growing business communities associated with our brands across the world.

This person needs to be hands-on, enthusiastic, ambitious, adaptable, and quick-thinking, with a strong work ethic.

Deliver world class campaigns
:
Lead integrated marketing strategies for high profile conferences and expos that attract Fortune 500s, scale-ups, and investors.

Drive measurable impact
:
Own delegate and sponsor acquisition campaigns, ensuring marketing activity converts to registrations, partnerships, and long-term engagement.

Sharpen your expertise
:
Access training, coaching, and a personal learning budget to stay at the cutting edge of digital marketing, brand strategy and event promotion.

Collaborate & innovate
:
Partner with content and commercial teams to craft compelling value propositions and marketing campaigns that exceed audience expectations.

Grow with us
:
Join a company with ambitious expansion plans and a clear career path for marketing leaders driving growth.

To meet the revenue target set for each event you work on, you will have ownership of the entire campaign. Having a strong analytical mindset and the ability to dissect and interpret project briefs will allow you to build a strong event strategy and plan. Channel expertise, organisational skills and proactive performance management will help you to execute these plans and maximise the opportunity on each event.

Each marketing campaign you deliver will require a strong web presence, exceptional email marketing delivery (data and copy), a clear messaging plan, use of paid and organic social, PPC and media partner negotiation and relationship management.

• Response Analysis & Strategy Formulation:
  Developing and delivering cohesive marketing campaigns that achieve targeted delegate registrations and revenue across portfolio topics.
• Lead Generation:
  Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients.
• Event Budget Management:
  Managing the marketing budget for each event campaign and portfolio topics.
• Stakeholder & Media Partnership Management:
  Continually source and maintain positive relations with partners (speakers, sponsors, media, and prospects) for innovative ways to increase measurable value for the business.
• Website management / SEO/PPC & SEM:
  Monitor and continually improve organic and paid search results to increase web traffic, plus overall event website management (content and design.)
• Database Management:
  Utilise the CRM (Salesforce and Hubspot) to generate list build strategies and for reporting.
• Event and Event Site analytics:
  Manage all event weekly trackers, site analytics and closely measure performance of activity, promotions, and usability.
• Cross department collaboration:
  Work closely with production and sales teams, plus external web developers, designers, and other external teams.
• Copywriting and Content:
  Create dynamic and exciting copy for all marketing material (onsite and offsite at events), ensure that web content, web…