GTM Manager

The GTM Manager is responsible for building and executing the APAC go-to-market plan to drive ticket sales and event attendance across a region spanning multiple time zones, languages and fan cultures. The role balances global strategy with highly localised execution, adapting global frameworks into locally resonant campaigns and activating the right performance marketing mix for each distinct market. The post holder acts as the engine room for growth in APAC, keeping every regional stakeholder aligned and working from the same master plan.

• Build, maintain and own the central APAC go-to-market plan as the single source of truth for all regional marketing activity, audience targeting, channel strategy and ticket sales targets, keeping it current and commercially grounded.
• Plan and execute paid and performance marketing activity across the entire APAC region, selecting, deploying and continuously optimising the right mix of digital and traditional channels for each market's media landscape.
• Execute targeted promotional plans that convert brand awareness into ticket purchases, with a sharp focus on markets where Formula E is still establishing its fan base.
• Serve as the primary link between central ticketing and local race promoters, navigating different commercial structures, languages and cultural expectations.
• Manage regional agency relationships across creative, media and activation, setting clear ambitions, holding partners to strict performance standards and stepping in quickly with solutions if a partnership falters.
• Monitor sales velocity and conversion rates across all regional channels, analysing data to extract the reasons behind the numbers and feeding insights back into the core strategy.

• Deep, nuanced understanding of the cultural, commercial and media landscapes across APAC markets, with the ability to make an international brand feel locally relevant.
• Hands-on experience running sophisticated paid media and multi-channel marketing campaigns, maintaining a clear line of sight between marketing spend and tangible customer acquisition or ticket sales outcomes.
• Outstanding communication skills, with the ability to translate a global brand vision into local relevance.
• Strong organisational skills to collaborate and manage relationships effectively across significant time zone differences and language barriers.
• Comfort working inside data dashboards, with a proven ability to translate complex data sets and sales metrics into a clear, actionable story of what's next for campaign performance.

• Hybrid role, with three days a week required in the Hammersmith, London office.

• 25 days' annual leave, birthday day off and wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced parental leave
• Flexible bank holidays
• Paid volunteer and carer's leave
• Cycle to Work and Electric Car Scheme
• Formula E store discount
• Regular social events and employee working groups

Formula E is the world's fastest-growing sport, redefining motor sport with a bold focus on innovation and sustainability. It has hosted over 100 races in iconic cities globally and is backed by top manufacturers such as Porsche and Jaguar, featuring elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines entertainment with a mission to advance sustainable progress, using the spectacle of sport to help alter perceptions and speed up the switch to electric mobility.