Planning Director

Overview

The client is one of Europe’s leading entertainment and communications companies, offering an unparalleled range of services including TV, broadband, and mobile across multiple markets. Working on this account provides an incredible opportunity to collaborate with a brand known for innovation and impact in the media landscape.

As part of this team, you’ll play a key role in shaping the client's media strategy, contributing to campaigns that reach millions of households, and supporting a brand with deep roots in both entertainment and technological advancements. You’ll have the chance to work on high-profile projects across a range of media channels, helping the client continue to lead in content, sports, and connectivity across Europe.

As a Planning Director specialising in Entertainment, you will be responsible for overseeing the development and execution of high-level media strategies across multiple clients, ensuring alignment with business goals and long-term growth. As part of this role, you will work across the client's entertainment portfolio spanning premium TV, streaming and theatrical releases, including globally recognised and culturally impactful titles and truly exciting brands.

Within Entertainment, we have the opportunity to think beyond the conventional, pushing boundaries, challenging the normal, and bringing real sparkle and creativity to our plans. The role involves deep collaboration with clients to shape their marketing vision, fostering strong relationships with media partners, and maintaining oversight of budget allocations and performance. A Planning Director is also instrumental in identifying new opportunities for growth, driving thought leadership, and championing best‑in‑class planning standards.

• Lead strategic media planning across high‑profile clients, ensuring all campaigns are aligned with broader business objectives.
• Collaborate with senior leadership and cross‑functional teams to integrate media strategies into broader marketing efforts.
• Manage and mentor a team of planners, providing guidance and fostering professional development.
• Build and maintain strong relationships with clients and media partners to drive innovation and deliver impactful media solutions.

• Media Strategy Development: Extensive experience in creating multi‑channel media strategies across digital, TV, OOH, print, and audio, aligned with client objectives.
• Client‑Focused Media Planning: Ability to turn client briefs into effective media plans that optimise audience reach and campaign performance.
• Media Data & Analytics: Proficient in tools like TGI, Nielsen, and Google Analytics to inform strategies and monitor performance.
• Team Leadership: Proven leadership in mentoring media planning teams, ensuring flawless execution and continuous improvement.
• Integrated Campaign Management: Skilled in managing cross‑channel campaigns from strategy to execution, ensuring cohesion and effectiveness.
• Media Budget Management: Experience in handling large media budgets, maximising ROI while maintaining financial accountability.
• Cross‑Channel
  
  Collaboration:
  
  Strong ability to collaborate with buying, activation, and performance teams to ensure integrated and seamless execution.
• Campaign Optimization: Deep knowledge of media metrics (CPM, CPA, etc.) to track, optimise, and report on campaign performance.
• Industry Knowledge: Up‑to‑date with media trends, including programmatic and data‑driven targeting, applying innovations in strategies.
• Vendor & Partner Relationships: Skilled in negotiating with media vendors to secure advantageous rates and valuable opportunities.
• Stakeholder Communication: Excellent at presenting media plans, results, and insights to clients and internal teams…