Influencer Marketing Senior Specialist

Born in 2008 among the artists and influencers of Los Angeles, Morphe instantly disrupted the beauty industry by making artist-designed, professional-quality brushes affordable and accessible. As the brand grew—into eyeshadow, blush, bronzer, lip, and more—so did its fanbase of unapologetic makeup lovers. A loyal community that we remain incredibly grateful for!

Over the years, Morphe continued to break boundaries, fuelled by iconic collaborations, internet-breaking launches, and an ever-increasing community. Today, Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and professionals alike with the tools and products to express themselves, unapologetically.

This is a hybrid role, 3 days in our London office (Marylebone) and 2 days from home.

Morphe is looking for a dynamic, creative, strategic Influencer Marketing Senior Specialist who will play a key role in shaping the influencer marketing strategy, managing campaigns and growing the Morphe influencer presence.

This role will support the Head of PR & Influencer Relations – UK, EMEA in all Influencer Relations activities having a fundamental role in growing this sales channel of the business, as well as manage specialised influencer marketing/PR agencies and cross-functional departments, retail, education, operations, and wholesale distribution partnerships.

Additionally, this position plays a key role in sample coordination for events, with external suppliers and nurturing and growing relationships to deliver increased consumer engagement and commercial success as measured by regular performance reporting and analytics.

• Develop and execute innovative influencer marketing strategies that align with industry trends & brand goals across the UK, Ireland and European markets
• Manage and nurture relationships with influencers, ensuring long-term partnerships that drive brand awareness and engagement across the UK, Ireland and European markets
• Collaborate cross-functionally with global social team to align and integrate influencer strategies ensuring brand awareness and selection of talent is in line with brand goals.
• Implement and manage influencer paid campaigns end-to-end. Identify and curate talent to support key launches via a combination of creative ideas, always thinking about our end goal and targets.
• Negotiate rates and deliverables to maximise engagement, manage legal contracting, ensure comprehensive briefings and oversee content delivery.
• Own the influencer database via Creator IQ and offline for Morphe’s own ‘little black book’, continuing to build seeking new talent as well as retaining core fans. Research and identify influencers and cultural tastemakers within beauty and key lifestyle verticals, as identified by the brand teams. Curate a tiered network of influencers who are a strong brand fit and commercial drivers.
  
  Build relationships with talent managers and key contacts at social networks.
• Monitor and analyse the performance of all influencer / creator campaigns, benchmarking against prior campaigns, reporting to the wider business on ROI and share of voice. Develop and deliver comprehensive reports on marketing performance, using key tools to extract data‑driven insights to optimise future strategies.
• Manage influencer marketing agency partners, overseen by the Head of PR/IR and junior team members within this division.
• Keep up to date with industry developments, trends, platforms (mainly Creator IQ), and best practices to stay ahead of the curve.
• Collaborate with cross-functional teams, both locally and globally, to align influencer marketing efforts with overall brand goals. Prioritising different markets dependent on…