Brand Marketing Executive

Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype.

Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2025, we are entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.

We create a carefully edited range of high-performance makeup products that are powerful,versatile and easy to use, designed to fitseamlesslyinto everyday life and routines.

Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression.

We live by our values of Respect, Inspire and Own It, Together, andwe’rebuilding an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry,honesty and community with the ambition and backing to scale globally.

We are looking for a passionate, organised and intuitive Brand Marketing Executive to join our growing, dynamic brand. In this role, you will be a key player in the planning and execution of our 360° marketing campaigns, keeping VIEVE’s marketing moving on time, on brand and on budget.

As our Brand Marketing Executive, you will report to the Senior Brand & Campaign Manager and work alongside cross-functional teams to bring campaigns to life, from initial concept through to execution and post-campaign analysis. You’ll contribute across multiple touchpoints, including product launches, community, shoots, PR and physical activations, ensuring consistency, attention to detail and impact throughout.

The ideal candidate will have a deep understanding of the beauty market, a sharp eye for detail and a passion for turning insight into action. You’ll know how to translate market, product and performance insights into recommendations that help shape our strategy and brand positioning, helping VIEVE show up consistently and brilliantly for our global community of existing and prospective customers.

• Campaign Planning & Execution: Support the Senior Brand & Campaign Manager in bringing our campaigns, brand moments and storytelling to life, from planning through to execution across owned and partner channels. Build and maintain the campaign bibles, trackers and timelines that keep every campaign on course.
• Cross-Channel
  
  Collaboration:
  
  Work with channel owners to keep campaigns moving cross-functionally, with Click Up kept up to date well in advance.
• Analyse Performance: Build reporting templates, track results against objectives and complete post-campaign analysis for every campaign and activation. Share key insights with the wider business in line with our OKRs.
• Drive Awareness & Acquisition: Alongside the Senior Brand & Campaign Manager, develop and implement initiatives that grow brand awareness, recruit new customers and achieve sales targets.
• Be the Product Marketing Expert: Know the VIEVE portfolio inside out and own pricing intelligence, including competitor and international pricing.
• Conduct Market Research: Analyse competitors, pricing and consumer trends, using customer data, social listening and feedback to refine messaging and spot new opportunities.
• Coordinate Shoots: Work with the Creative team to assist with photoshoot logistics and the management of shoot budgets.
• Brief Asset Requirements: Turn channel owners’ requests into clear, shot-by-shot shoot briefs for the Creative team, each with a defined…