Senior Marketing Manager; Maternity Cover OnTheMarket

UK-London

Full time

R40111

Senior Marketing Manager (Maternity Cover - 13 Months), On The Market  - London

Job Description

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.

We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

In December 2023 CoStar Group purchased On The Market  with the intention of developing this well established brand into the UK's number 1 Residential Property portal. Supported by the deep expertise of CoStar Group and our Homes and Apartments teams, we will develop a world class user experience through offering the very best written content, imagery, design and functionality. The On The Market  product will support home buyers, sellers and agents better than ever!

Learn more about On The Market  () .

We are looking for an experienced and commercially-minded Senior Marketing Manager to lead our CRM and customer communications strategy across both B2B and B2C audiences, while supporting the delivery of wider marketing and brand initiatives on a Maternity Cover basis.

A key focus of the role will be developing and optimising our customer lifecycle marketing programme. Working with a new email platform, the successful candidate will play a central role in defining our CRM strategy, establishing best practice and building the foundations for future growth.

The role manages a small team responsible for delivering high-quality communications to estate agent and new homes developer customers and prospects, while also supporting consumer marketing activity.

Alongside CRM leadership, the role will support the planning and execution of broader marketing initiatives, including integrated marketing campaigns, product launches, events, proposition development and commercial marketing activity.

The role works closely with senior stakeholders across the business and supports the delivery of wider company objectives. It acts as a key link between Marketing, Product, Sales, Data, Operations, IT, Legal and Executive Leadership teams.

This role will appeal to a CRM and customer communications expert who enjoys combining strategic thinking with hands‑on delivery and is comfortable working across a broad range of marketing disciplines.

• Develop and deliver CRM strategies across both B2B and B2C audiences, including segmentation, automation, lifecycle marketing and behavioural communications

• Create and optimise customer journeys to improve engagement, conversion, retention and customer value

• Work closely with Data, Product and Technology teams to improve marketing effectiveness through targeting, personalisation and audience insights

• Establish and promote CRM best practices, governance, processes and quality standards

• Drive continuous improvement initiatives focused on campaign…