PR Assistant; FTC)

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

You will play a huge part in ensuring ASOS’s consumer-facing PR is best in class. With a totally refreshed approach, you’ll be a key player in defining how ASOS works with core media across content, campaigns and events. This role will combine strong operational delivery with ownership of defined PR work streams, helping to raise awareness of ASOS across new touchpoints and elevate the brand across our channels and territories.

You will work across multiple projects, with a focus on media relationship building, proactive press activity and brand briefs that drive growth through engaging content for fashion-loving 20-somethings.

You’ll support and independently manage relationships across a consumer media roster, servicing defined contacts and opportunities end to end. This includes proactive pitching, facilitating media requests and placement planning, gifting, hosting at press events, showroom management and delivering PR campaign activity. You will also contribute to the development and execution of creative activations, ensuring our media and talent audiences have a consistently strong experience of working with ASOS.

• Support senior team in executing the development and roll-out of ASOS’s newly reimagined global PR and talent strategy.
• Relationship management – working with a broad remit of industry contacts, ranging across but not limited to, media contacts, stylists and internal stakeholders to always ensure our external content approach is in line with our target audience.
• Support senior team with concepting and executing creative and impactful PR led event activations (including press trips) that inspire connections and engagement between our brand and our key press and talent contacts.
• Facilitate all admin related to servicing media requests that are relevant for the ASOS consumer.
• Support senior team on concepting fun and engaging PR activity, campaign execution and post campaign reporting.
• Monitor daily press coverage across fashion, beauty and lifestyle media, flagging relevant stories and emerging opportunities, and compile a clear weekly coverage report highlighting key results, message pull-through and notable learnings.
• Take ownership of defined PR campaigns and work streams from briefing through to delivery, coordinating timelines, assets, product and stakeholders to ensure activity lands effectively.
• Proactively identify and develop media opportunities, pitching relevant product, brand stories and cultural moments to fashion, beauty and lifestyle press.
• Build and maintain trusted day-to-day relationships with a defined group of editors, journalists, stylists and content creators, becoming a reliable first point of contact for ASOS.
• Draft and tailor press materials, pitches, briefing documents, event communications and key messages, ensuring all external communications are accurate, timely and media friendly.
• Monitor the news agenda, competitor activity and emerging cultural trends, translating insights into timely reactive and proactive PR ideas for ASOS. Also sharing accordingly with stakeholders.
• Own accurate coverage tracking for allocated activity, using data and qualitative insights to evaluate results, identify learnings and contribute to…