Content and Social Media Specialist Marketing Bridge

The Company:
Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers.

Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas that guide us towards our shared vision of empowering businesses through marketing automation and engagement.

The Product:
Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement h powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, Whats App, chat, push, social, ads, and more.

Reporting directly into the Head of Content Marketing, you’ll help us shape our brand personality and inspire a global marketing community. Here’s how…

• Create impactful visual content: design and produce engaging visual content tailored for each social media platform and marketing channel, ensuring alignment with the brand’s identity and objectives

• Capture compelling visuals: use photography and videography skills to create high-quality images and videos that resonate with target audiences and represent the brand accurately

• Edit and produce video content: plan, shoot, and edit short-form videos that communicate complex ideas in a concise, captivating way. Working with freelancers, agencies and third party support as needed (on a global basis)

• Repurpose longform content: break down whitepapers, guides, and eBooks into short-form, snackable posts optimized for different platforms

• The ability to understand and communicate key product and feature messages: through multi-media shortform content

• Craft punchy short-form copy: write attention-grabbing captions, headlines, and posts that drive engagement and highlight Dotdigital’s brand personality

• Optimize for each platform: ensure content is formatted and tailored for specific platforms, keeping audience preference and best practices in mind

• Content planning and scheduling: working in alignment with Content Managers and our Campaigns team to enhance content calendars, balance social outputs and meet marketing objectives

• Monitor trends and insights: stay up to date with industry trends and social media developments to ensure content remains fresh, relevant, and effective.

• Analyze and report performance: track content metrics like engagement, reach, and conversions to measure success and inform future strategies

• Make social searchable: work with SEO/AEO and paid search teams to align social captions and content with keywords and search targets

• Performance analysis
  : with experience using metrics to guide content strategy improvements

• Put the customer at the heart of the content: Expand the content & social strategy to customers and partners, building a strong bank of EGC and UGC content

• Build a multi-channel influencer program: identify and activate well-known marketing experts and Dotdigital customers to expand brand reach, authority and awareness

• Build and a grow an internal advocacy program: ensure all global…