SEO​/GEO Manager

At Oliver’s Travels, we’re passionate about making travel extraordinary. We believe holidays should be memorable, unique and tailored to our guests. That passion has seen us recognised among the best in the industry, with accolades including 10 consecutive years in the Condé Nast Traveller Readers’ Choice Awards, a place in the Sunday Times Fast Track 100 as one of the UK’s fastest-growing companies, and most recently, Best TV/Streaming Advertising at The Travel Marketing Awards.

Now, we’re looking for a SEO / GEO Manager to join our ambitious and creative team.

Search is changing fast, and so are the ways people discover and choose where to travel.

We’re looking for a commercially minded, hands-on SEO / GEO Manager to take full ownership of Oliver’s Travels’ organic search and AI discovery strategy. The role will initially have a balanced focus across traditional SEO and Generative Engine Optimisation (GEO), with the freedom to evolve that mix as customer behaviour, technology and the search landscape change.

Your ultimate goal is simple:
help drive more bookings by increasing Oliver’s Travels’ visibility and bringing more high quality organic traffic to our websites.

This is a hands‑on role. You’ll set the strategy and roadmap along with our agency, but you’ll also be actively working in the tools, analysing performance, identifying opportunities and driving actions forward.

You won’t be doing it alone. You’ll work closely with our internal team across Content, Digital, Marketing Ops, Tech and PR, as well as external partners. Those teams will support delivery, but you will own the SEO and GEO agenda: identifying what needs to happen, prioritising activity and making sure it gets done.

It’s an exciting opportunity for an experienced SEO professional who wants genuine ownership and the chance to help shape how an established travel brand responds to one of the biggest shifts in search for years.

• Own and develop Oliver’s Travels’ SEO strategy and roadmap, with a clear focus on increasing organic visibility, qualified traffic and ultimately bookings.
• Take ownership across the full SEO spectrum, including technical SEO, on-page optimisation, content SEO, internal linking, site architecture, authority building and international SEO.
• Conduct regular keyword, search-intent, competitor and market analysis to identify opportunities for organic growth.
• Work hands-on with SEO tools and data to identify issues, opportunities and priorities.
• Conduct technical SEO audits and work closely with our Tech team to brief, prioritise and implement recommendations.
• Partner with the Content team to identify content opportunities, develop SEO briefs and optimise existing and new content for search performance.
• Own and continually improve internal linking and site architecture from an organic search perspective.
• Work with our PR agency and wider Marketing team to identify opportunities to strengthen domain authority, earn relevant links and increase brand visibility.
• Ensure SEO requirements are considered as part of website developments, migrations, new features and wider digital projects.
• Identify and prioritise international SEO opportunities as Oliver’s Travels continues to grow across markets.

• Develop and own our approach to Generative Engine Optimisation (GEO), ensuring Oliver’s Travels is well positioned as consumers increasingly use AI-powered tools to research and plan travel.
• Monitor how Oliver’s Travels, our destinations and our villa portfolio appear across emerging AI search and answer platforms.
• Identify practical opportunities to improve our visibility, authority and likelihood of being referenced or recommended within AI-generated…