Senior Manager, Growth Marketing - Connectivity

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.

Our five Behaviors-Traveller First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Growth Marketing Manager, Connectivity

Are you ready to make an impact at the world’s largest online travel platform? Expedia Group’s Supply Marketing Team is responsible for building and developing relationships with lodging, connectivity and transport partners throughout the world, to constantly connect our product offering to our traveller demand. Our marketing team is forward-thinking and high-energy, so we look for people who flourish in a dynamic environment and who are not afraid to roll up their sleeves.

Our team is based worldwide, and we thrive on the impact we deliver to Expedia Group’s business. As the Senior Growth Marketing Manager, Connectivity, you will lead our two-sided go-to-market model, driving Connectivity Provider API adoption on one side and Supply Partner (hotel and vacation rental) usage on the other. You will own growth marketing for Connectivity across the provider and property audiences, from awareness through GA adoption and opportunity capture, and deliver against a quarterly planning and release cadence run in partnership with Product Marketing.

This role provides an excellent career growth opportunity, deepening your marketing, account-based marketing (ABM) and people leadership skills with the industry’s largest connectivity providers. This position collaborates with many internal departments, including Product Marketing (PMM), Field Enablement, Hotel Partner Marketing, VR Partner Marketing, Business Programs, Analytics and Digital Operations, to gather intelligence, define plans, and implement programs that increase provider adoption, partner usage and business growth.

• Own and evolve Connectivity Marketing’s two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases
• Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs
• Determine marketing strategy to accomplish Connectivity’s commercial objectives, flexing as required
• Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts
• Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners
• Lead Connectivity’s quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against
• Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner
• Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required
• Partner with Analytics to define and…