Head of Growth, Marketing ​/ Advertising ​/ PR

Kenny Recruit are working with an ecommerce modern fashionwear retailer to find a Head of Growth on a permanent basis. Our client has gone from strength to strength since launching more than a decade ago and now offer a range of items and sell across the UK, USA and Europe. You will be joining them at a time where there is real momentum, strong backing, and the freedom to invest in bold ideas but also when they are still agile enough that your work will make a visible impact, every single day.

As the Head of Growth Marketing
, you will take ownership of customer acquisition and digital product performance, leading the strategic growth of the new customer base through profitable paid media and ensuring the e-commerce experience converts at its full potential. Own two key pillars of the growth strategy: performance marketing and digital product management, working closely with Brand Marketing and Product teams to drive commercial performance.

Bring a strategic, data-led mindset to scaling acquisition, optimising the customer journey and unlocking sustainable growth across the digital experience.

Pay: £80,000 - £90,000 per annum (dependent on experience) + discretionary 10% bonus and other benefits

Location: Richmond - 3 days in the office

Working hours: 9am - 5pm

• Own the strategic direction and day-to-day management of paid acquisition across Meta, Google and Tik Tok, including budget allocation, audience strategy and bidding optimisation
• Take accountability for customer acquisition cost (CAC), balancing efficiency and scale to drive profitable growth
• Lead creative optimisation across paid channels, working closely with Brand Marketing to brief, test and iterate creative and maintain a pipeline of high-performing content
• Develop and manage a structured test-and-learn framework across creative formats, audience segments, landing pages and channel mix
• Translate product launches, restocks and seasonal priorities into effective acquisition campaigns aligned with the commercial calendar
• Identify and evaluate emerging paid channels and competitive activity, recommending where to invest, test or pull back
• Manage external agencies and platform relationships, ensuring clear accountability and strong performance
• Own the on-site customer experience as a conversion engine, from landing pages through to checkout, ensuring the digital journey is optimised for purchase completion
• Develop and manage a comprehensive CRO programme, identifying friction points, running A/B tests and implementing data-led improvements
• Own automated email flows including welcome, abandoned basket, post-purchase and win-back journeys as an extension of the digital customer experience
• Manage SEO fundamentals and emerging AI search optimisation, ensuring we are discoverable as customers increasingly begin their journeys through search and generative commerce
• Work closely with the development team to prioritise website improvements, balancing commercial impact against technical effort
• Monitor site analytics, funnel performance and customer behaviour to identify opportunities and diagnose issues
• Act as the senior growth voice in commercial discussions, contributing to trading meetings, product planning and marketing reviews
• Build strong working relationships across Brand Marketing, Product and Technology to drive growth through effective cross-functional collaboration
• Report directly to the CEO with a clear weekly cadence covering performance, learnings and strategic recommendations
• Take a proactive approach to growth, identifying priorities, framing problems and leading the conversation on growth strategy rather than simply responding to requests
• Identify opportunities to apply AI to repeatable growth processes, including…