Marketing, PR & Content Manager - Apollo Galleries & Auction House

# Marketing, PR & Content Manager - Apollo Galleries & Auction House**£34,000–£36,000
• Apollo Galleries & Auction House
• London
**** Marketing, PR & Content Manager
***
* Location:

** London
*
* Employment Type:

** Full-time
** About the Role
** We are looking for an experienced and highly motivated
** Marketing, PR & Content Manager
** to lead the marketing, communications and public relations activity of our auction house.

This is a senior, hands-on role for someone who combines
** strategic thinking with strong project management and creative execution**. You will be responsible for developing and delivering marketing campaigns that increase sales, strengthen our brand presence and engage both existing and new clients.

Working closely with auction house managers, specialists and the wider operations team, you will play a key role in promoting our auction calendar, developing compelling campaigns and ensuring that our brand is represented consistently and professionally across all channels.
** Key Responsibilities
**** Marketing Strategy & Leadership
*** Develop and execute comprehensive marketing strategies aligned with sales targets and wider business objectives.
* Plan and oversee multi-channel campaigns across digital, social media, paid advertising, print, events and partnerships.
* Develop campaign concepts and themes around upcoming auctions and key business initiatives.
* Identify new marketing opportunities and channels to increase brand awareness and attract new buyers and consignors.
** Campaign & Project Management
*** Manage marketing campaigns from initial concept through to delivery, ensuring deadlines, budgets and deliverables are met.
* Coordinate closely with specialists, auction managers, operations and external suppliers.
* Support photography and creative shoots, ensuring imagery and visual content meet brand standards.
* Manage multiple campaigns and projects simultaneously within a fast-paced auction environment.
** Marketing Performance & Budget
*** Develop and manage marketing budgets, ensuring resources are allocated effectively.
* Monitor campaign performance and analyse key marketing and sales metrics.
* Prepare regular reports and recommendations to support business and sales planning.
* Conduct market and competitor research to identify trends, opportunities and changes in buyer behaviour.
** PR & Brand Communications
*** Lead the auction house’s PR strategy and develop strong media angles around upcoming sales, specialist areas and notable lots.
* Research upcoming auctions and identify stories and opportunities with strong editorial potential.
* Build and maintain relationships with journalists, publications and relevant third-party platforms.
* Manage relationships with platforms and media partners including
** The Saleroom, ATG, Barnebys and other industry and media partners**.
* Ensure a consistent, professional and engaging brand tone across all client-facing communications.
** Creative & Content
*** Create and coordinate artwork and visual assets for paid advertising, social media and editorial placements.
* Plan, film and present short-form video content personally, showcasing upcoming auctions, individual lots, collections, specialists and other aspects of the business.
* Be comfortable appearing on camera and acting as a visible representative of the brand, bringing personality and expertise to video content.
* Develop creative video concepts, scripts and storylines suitable for social media and digital marketing.
* Film and edit, or coordinate the editing of, engaging video content for platforms including Instagram, Facebook, Linked In, Pinterest and Red Note.
* Develop engaging written and visual content across all social channels.
* Prepare blog posts, email marketing…