Head of Commercial Marketing, Restaurants; Merchant & Ads

London, United Kingdom - Deliveroo

Our Global Structure

Deliveroo is now part of Door Dash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across Door Dash and Wolt. Together, we’re unlocking new possibilities as one global team.

Our Global Structure

Deliveroo is now part of Door Dash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across Door Dash and Wolt. Together, we’re unlocking new possibilities as one global team.

About the team

Deliveroo connects millions of consumers with the restaurants and brands they love. Our Integrated Marketing team sits at the heart of how we bring those relationships to life — combining customer insight, commercial opportunity and creativity to drive growth for Deliveroo and our partners.

Within Central Integrated Marketing, the Merchant & Ads team sets the global strategy for how we partner with merchants to help them grow on our marketplace and create compelling reasons for consumers to choose Deliveroo. This is an opportunity to shape Deliveroo’s global approach to restaurant partnerships, building high-impact collaborations with some of the world’s most recognised and loved restaurant brands.

This will be a hybrid role - working 3 days a week from our London HQ.

About the role

Owns the Restaurants merchant and ads marketing strategy end to end, reporting into the Merchant & Ads IM Director.

Responsible for the creation and deployment of Restaurant merchant marketing playbooks across co marketing, promotions, and ads.

Responsible for the creation and deployment of the Restaurant sell in strategy and associated sell in materials for adoption by local teams.

Supports local marketing teams with key enterprise merchant relationships at the global level, and supports priority restaurant marketing initiatives.

What you'll be doing

Own the Restaurants specific ads and monetization strategy across owned and external surfaces, feeding into the global monetization strategy.

Determine pricing, packaging, and commercial models for category-wide advertising in close partnership with Finance.

Own and evolve the Restaurants merchant marketing playbook, setting how co marketing, promotions, and advertising work for restaurant merchants globally.

Lead change initiatives that improve how Restaurants merchant marketing works, bringing Local Integrated Marketing and Functional Marketing along with you.

Support local marketing teams with key enterprise merchant relationships at the global level, and support delivery of priority restaurant marketing initiatives with those merchants.

Resolve critical merchant issues as the primary executive escalation point across markets and functional groups.

Serve as the primary marketing partner to Merchant S&O and Commercial for Restaurants, translating category priorities into marketing and ads strategy.

Represent Restaurants in cross functional forums, shaping the roadmap for merchant facing and ads facing surfaces.

Establish high-impact sell-in strategies and pitch frameworks to enable Commercial and Local teams globally.

Oversee the sell in materials, case studies, and proof points for Restaurants, using performance data to continuously refine them.

Direct global implementation of restaurant merchant marketing goals, ensuring consistency and execution rigor across all active markets.

Report on Restaurants merchant and ads marketing performance to senior…