Digital Content and Activation Assistant

Join Coty's Digital Content & Activation team and support the delivery of best-in-class online experiences across some of the world's most iconic beauty brands. Working across both Consumer Beauty and Prestige Beauty, you will play a key role in ensuring digital content is accurate, engaging, and retailer‑ready, supporting product launches, content updates, retailer activations, and day-to‑day operational excellence.

This is an exciting opportunity to develop your career in digital commerce while gaining exposure to leading beauty brands including Burberry, Marc Jacobs, BOSS, Calvin Klein, Chloé and more, working alongside brand teams, retailers, agencies, and ecommerce specialists.

As our Digital Content & Activation Assistant, you will support the Digital Content & Activation team in delivering flawless content execution across  websites and digital channels. You will help prepare launches, manage digital assets, maintain content accuracy, coordinate retailer requirements, and support activation plans that drive engagement and conversion.

Here's the day in the life of Coty's Digital Content & Activation superstar:

• Support Content Specialists in preparing digital content for new product launches across retailer websites and social channels.
• Coordinate product imagery, copy updates, artwork requests and agency briefs to ensure launch readiness.
• Assist with retailer go‑live processes, ensuring content is delivered accurately and on time.
• Work closely with local and global brand teams to understand launch priorities and support retailer execution.
• Support retailer promotional activity, coordinating creative assets, banners and content requirements.
• Complete content audits and identify gaps or opportunities for improvement across retailer websites.
• Assist in the creation and maintenance of launch trackers, activation calendars and project documentation.

• Maintain product catalogues and content platforms, ensuring information remains accurate and up to date.
• Support the management of digital assets including imagery, copy, videos and supporting content.
• Coordinate image refreshes and creative expiry processes, ensuring retailer sites remain compliant.
• Support retailer briefs by coordinating copy, creative assets and calls‑to‑action with relevant stakeholders.
• Work with external agencies and internal teams to ensure retailer‑specific requirements are delivered accurately.
• Assist in maintaining internal systems and content libraries including DAM platforms and SharePoint.
• Raise and track content requests, ensuring projects remain organised and delivered to agreed timelines.

• Monitor competitor and cross‑category digital executions to identify best practices and emerging trends.
• Share recommendations and observations that could improve customer engagement and content performance.
• Support the optimisation of product detail pages (PDPs), brand content pages and retailer activations.
• Assist with GEO (Generative Engine Optimisation) and AI‑driven content initiatives.
• Help ensure content follows best practices and delivers a consistent customer experience across channels.
• Support reporting and data gathering to help evaluate content performance and identify opportunities.

As a digitally savvy and highly organised coordinator, you are passionate about online shopping experiences and thrive in a fast‑paced environment. You are detail‑oriented, proactive and eager to learn, with a strong desire to build a career within digital marketing, ecommerce and content…