Product Marketing & Content Lead

At myota, we're transforming gut health through clinically proven prebiotic fibre products.

Founded by world-leading microbiome scientists and experienced operators, and backed by some of Europe's top VCs, myota is pioneering a new era of evidence-based gut health. Our products are clinically effective, patented, and built on groundbreaking research from MIT.

With over 65,000 customers, growing adoption among doctors, dietitians and nutritionists, and a clinical research programme spanning the NHS and leading universities, we're already making a meaningful difference. Now, we're building the #1 direct-to-consumer gut health brand.

You'll join a small, high-impact team working to prevent and reverse the chronic disease burden linked to poor gut health. We're here to extend healthy lifespans, one gut at a time.

We're looking for a Product Marketing & Content Lead to help make myota the most trusted voice in gut health.

This is not a pure brand role, a social media role, or a role for someone who simply wants to publish more content.

It's a role for someone who understands people deeply: what they worry about, what they misunderstand, what they hope for, what makes them skeptical, and what helps them take action.

Gut health is a complex category. Fibre is under-consumed, under-explained and often misunderstood. The microbiome can feel confusing, overwhelming and over claimed. myota has genuine scientific depth, and our opportunity is to make that science feel clear, useful, trustworthy and motivating.

Your job is to turn myota's scientific credibility into customer understanding. You'll define how we explain the product, the category, the science and the customer benefit across every major touchpoint: website, paid creative, lifecycle, social, founder content, practitioner materials and sales enablement.

The aim is not simply to make myota sound good. It's to help people understand why gut health matters, why fibre matters, why myota is different, and how better gut health can support longer, healthier lives. When we do that well, growth follows.

myota has strong foundations: a clinically credible product, meaningful DTC traction, growing practitioner adoption and a rapidly developing B2B arm.

The next stage depends on explaining the category more clearly, consistently and empathetically. Science alone does not create trust. Customers need language that meets them where they are, education that feels useful rather than intimidating, and claims that feel credible rather than inflated.

That means turning founder knowledge, clinical research, customer objections, practitioner insight and product benefits into messaging and content that works across acquisition, conversion, retention and education. This role sits at the centre of that system.

myota's product marketing and content system across the customer journey, including:

• Product messaging and positioning
• Customer education around fibre, gut health and the microbiome
• Science translation and claims storytelling
• Website, landing page and PDP messaging
• Paid social creative briefs, hooks and content angles
• Founder-led and expert-led content
• Lifecycle education in partnership with CRM
• Social and editorial content strategy
• Practitioner-facing and customer-facing materials
• Customer objection, claims and proof-point libraries
• Content planning and editorial rhythm
• Insight loops across Growth, Science, CX, Product and B2B

You'll make sure myota's messaging is accurate, clear, empathetic and commercially useful.

• Not a brand-only role. You should care about tone and storytelling, and about whether the work helps people understand, trust and act.
• Not a content production role. Content needs producing, but the bigger job is the…