Data Director

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit  and follow along on Linked In #WeAreVML.

Director, Analytics & Marketing Intelligence – Automotive

Company: VML / WPP
Location: London, UK
Working Model: Hybrid
Reporting to: Chief Marketing Intelligence Officer

Location: Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices;
Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We’re looking for a Director, Marketing Analytics & Intelligence to lead analytics and marketing intelligence across a major European automotive account.

This is a senior, client-facing role sitting at the intersection of marketing analytics, consulting and commercial leadership
.

This isn’t a traditional technical Data Director position. We’re looking for someone who understands how data, analytics and measurement can help senior marketing leaders make better decisions — and who can turn complex information into a clear strategic and commercial point of view.

You’ll work closely with senior stakeholders across European markets, helping them understand marketing and customer performance, identify opportunities for growth and make more informed decisions through data and insight.

Your experience could span areas such as marketing effectiveness, marketing mix modelling (MMM), media measurement, CRM and customer analytics, digital and web analytics, and broader marketing intelligence
. You don’t need to be the technical specialist in every discipline; what matters is your ability to understand how these areas connect and translate them into meaningful recommendations for clients.

Alongside leading the analytics relationship, you’ll play an important role in identifying new opportunities, shaping propositions and growing the partnership across Europe.

• Lead the development and delivery of marketing analytics and intelligence across European markets.
• Bring together data and insight from across media, CRM, digital, customer and market sources to create a holistic view of performance.
• Translate complex analysis into clear,…