Creative Strategy & Performance Lead

We’re a fast-growing app growth agency based in Central London, helping clients across the UK, Europe and the Americas launch, grow and scale their apps.

We combine creative thinking, performance marketing and data-driven insight to deliver work that not only looks great, but drives measurable results.

As our Creative Studio continues to grow, we’re looking for an innovative and performance-focused Creative Strategy & Performance Lead to help shape our creative direction and take our work to the next level.

This role is ideal for an experienced Senior Creative, Designer or Creative Strategist who is ready to take on greater ownership and influence.

You’ll sit at the intersection of creative, strategy and performance
, leading creative direction and developing ideas that are grounded in audience insight, performance data and client objectives.

You’ll work closely with internal teams, clients and freelance creatives to deliver high-quality, performance-focused creative while helping build a scalable and high-performing Creative Studio.

The role is approximately 70% creative leadership and strategy and 30% hands-on creative production
, depending on business needs.

• Own the creative vision, strategy and quality across client accounts.
• Develop creative strategies for Paid Media campaigns across Meta, Google and other performance channels.
• Use performance data, audience insights and campaign learnings to inform creative recommendations.
• Lead creative testing and optimisation to improve campaign performance.
• Review, critique and approve creative work, ensuring it meets quality, brand and performance standards.
• Develop creative concepts from initial insight through to execution.
• Direct and manage freelance creative partners, providing clear briefs, feedback and creative direction.
• Act as a key creative and strategic contact for clients, presenting concepts, strategies and recommendations.
• Lead creative workshops, ideation sessions and strategic discussions.
• Contribute to hands-on creative production and design when required.
• Drive innovation through AI and emerging creative technologies.
• Develop scalable creative systems, templates, asset libraries and production workflows.
• Stay up to date with creative trends, platform developments, Paid Media best practices and mobile growth.
• Support pitches, proposals and wider business growth opportunities.
• Work with the wider team to improve creative processes, efficiency and client outcomes.

• 4+ years’ experience
  , or equivalent senior-level expertise, within a creative, performance marketing or digital agency, including experience in a senior creative role.
• Proven experience developing and leading creative strategy across Paid Media campaigns
  , including Meta, Google and other performance channels.
• Strong understanding of performance marketing, creative testing and conversion-focused creative.
• Strong understanding of ASO, mobile growth and the relationship between creative and app performance
  .
• Ability to translate performance data, audience insights and campaign learnings into clear creative recommendations.
• Experience presenting creative strategies and concepts to clients and senior stakeholders.
• Experience managing freelancers and external creative partners.
• Strong visual design skills and the ability to create high-quality Paid Media and ASO assets when required.
• Experience developing creative concepts from insight through to execution.
• Experience building creative systems, templates and production workflows.
• Highly proficient in Figma
  , including collaborative design workflows.
• Strong understanding of AI-powered creative tools and an interest in using technology to improve creative quality and efficiency.
• Strong communication,…