Account Director - Corporate PR

VCCP Roar is a fully integrated PR and marketing agency, with deep specialisms in consumer, technology, corporate reputation and financial services. The agency brought together three specialist agencies with long heritage in their specialisms:
Good Relations (consumer), Harvard (tech) and Teamspirit (financial services) into one fully integrated cross-sector business.

We are disruptors of influence, on a relentless mission to challenge the norm to stay ahead of how influence is earned - and created. We're a 150-person powerhouse and from synthetic audience tools and proprietary AI technology, to thumb-stopping creativity, we are obsessed with being at the forefront of what's next.

This is a brand new role, as part of our investment in our corporate team, which is a key focus for 2027 and beyond, as we look to grow our corporate offering. This role will give you the chance to be instrumental in shaping the future of corporate at VCCP Roar, alongside a talented team from Roar and the wider VCCP Group.

We have developed a differentiated approach to Corporate Affairs that focuses on redefining corporate influence. Therefore, we are looking for an experienced and highly motivated Account Director who shares this disruptive mindset.

Acting as a trusted advisor and confidante, you will lead account teams, build strong client relationships through expert counsel, and drive impactful, best-in-class reputation campaigns.

Operating in a fast-paced environment, you will manage client programmes ranging from sole corporate reputation work, thought leadership, sustainability, and issues management to cross-practice and integrated VCCP campaigns.

Media relations & content creation

• Demonstrate sound strategic direction on all account activity, driving proactive media stories, reactive responses, profiling, and crisis/issues management across top-tier print, broadcast, digital, as well as social media where necessary.
• Build and maintain strong senior media contacts across target sectors to benefit client outcomes.
• Manage the end-to-end production of campaign assets and written content (press releases, thought leadership features, blogs, scripts, and reports), maintaining strict quality control and clear briefing direction.
• Adeptly handle challenging news agenda items and crisis enquiries, reacting swiftly while bringing in senior leadership when necessary.

Client management & account handling

• Build and hold strong relationships with clients through an in-depth understanding of their brand, commercial objectives, and industry landscape.
• Provide expert counsel on corporate reputation, ESG/sustainability, B2B comms, and messaging, offering solutions that anticipate client challenges.
• Lead the delivery of client campaigns from start to finish, managing account workflows to ensure projects consistently meet or exceed agreed KPIs and quality standards.
• Oversee account financial management, working with senior leaders on budget tracking, service level management, and maintaining campaign profitability.
• Establish best-practice client reporting frameworks, evaluation metrics, and regular updates.

Leadership & agency culture

• Embody the agency’s principles, setting best-practice delivery standards and fostering a positive, high-performing culture.
• Motivate, mentor, and line-manage junior account team members, delegating effectively to support their career progression and ensure work quality.
• Lead client meetings, brainstorms, and reviews with strong presentation and facilitation skills.
• Proactively monitor team resource requirements and flag capacity or operational needs to senior management.
• Stay up to date with broader corporate, digital, and industry developments to help keep the agency at the forefront of the communications landscape.

Business growth

• Proactively identify opportunities for organic business growth by recognising client needs, upselling services, and leveraging VCCP’s wider digital, social, and creative capabilities.
• Play a key role in pitch teams - leading section development for proposals and presenting persuasively to prospective clients.
• Contribute to agency brand awareness by developing client case studies, credentials, and award entries.

• Proven experience working in an agency environment, operating at Senior Account Manager (SAM) or Account Director (AD) level.
• Strong credentials across corporate PR disciplines (e.g., reputation management, B2B comms, thought leadership, crisis & issues…