Marketing Manager

The Sales & Marketing team look after our customers and help them through one of the most important parts of their lives; finding and buying a new home. We pride ourselves on putting customers first, and sales and marketing are a key part in making that vision a reality. Our Sales & Marketing teams, both locally and nationally, work together to make sure we’re showing people the perfect home for them.

There’s a wide variety of roles that include building and maintaining websites, running marketing campaigns, answering customers’ questions, being on hand to guide and support them through the purchase and personalisation of their brand new home; and of course making sure they’re happy after they’ve bought. Some of the team work on-site in sales and marketing showrooms, and others support from the office but at its core the team are here to make sure customers are getting what they need from us and finding the perfect home.

The Sales & Marketing team look after our customers and help them through one of the most important parts of their lives; finding and buying a new home. We pride ourselves on putting customers first, and sales and marketing are a key part in making that vision a reality. Our Sales & Marketing teams, both locally and nationally, work together to make sure we’re showing people the perfect home for them.

There’s a wide variety of roles that include building and maintaining websites, running marketing campaigns, answering customers’ questions, being on hand to guide and support them through the purchase and personalisation of their brand new home; and of course making sure they’re happy after they’ve bought. Some of the team work on-site in sales and marketing showrooms, and others support from the office but at its core the team are here to make sure customers are getting what they need from us and finding the perfect home.

Reporting to the Divisional Sales Director with dotted line to Regional Marketing Manager, you will be responsible for leading and managing the Divisional Marketing function, supporting the delivery of sales targets, with direct line management responsibility for Marketing Executive [where applicable].

• Lead the Divisional Marketing function, developing and implementing best in class marketing, in line with brand/Group guidelines based on a solid understanding of the principles of marketing and organisational requirements.
• Drive the efficiency and capability of the Marketing function, utilising coaching and management skills to develop and manage the Marketing Executive.
• Lead the creation and maintenance of a best in class strategic three-month rolling Divisional Marketing activity and launch plan in consultation with Sales Director, RMM and external agencies.
• Utilise market data and insight including marketing segmentation to develop and deliver site specific marketing plans to time and budget and in consultation with sales teams, suppliers and other key stakeholders.
• Utilise external and internal data sources to analyse, monitor and measure the performance of all campaigns, reporting on overall Divisional performance and driving continuous improvement.
• Maximise website effectiveness by ensuring that content meets Brand policy, is in line with target audience and continues to drive efficient leads.
• Develop and deliver first class paid social media and CRM campaigns as part of integrated marketing approach, analysing performance and driving continuous improvement.
• Build strong agency relationships and utilise agency systems, data and expertise to deliver increasingly effective media plans
• Manage, monitor and report on Divisional marketing budget, ensuring that all costs are monitored and approved
• E…