Head of Marketing

Full-Time | £65,000 plus performance bonus | London (Hybrid 2-3 days per week in office)

Office:
West London - Must be able to commute reliably and conveniently to our office.

Additional:
Occasionally may be required to work evenings and weekends for live events

Reports to:

Commercial Director

Direct report:
Marketing Manager

At Taste Film, we believe films should be more than just watched. They should be lived, shared, and tasted. We take our Tasters on a journey where fine food and iconic film moments collide, transforming a night out into an unforgettable adventure.

Taste Film is entering an exciting period of growth, expanding into new UK cities and launching internationally through licensed territories. To power that growth, we are creating a new senior role:
Head of Marketing.

You will own the entire marketing function (strategy, team, budget and results) and be responsible for ensuring our marketing strategy delivers against our brand, audience and commercial objectives. You will lead and develop our Marketing Manager and Social Content Creator, manage our social media agency, raise the quality and creativity of our output, and build the brand into a household name in immersive cinematic dining.

This is an active leadership role, not a pure management position. Reporting directly to the Commercial Director, you will set the direction, but you will also stay close to the work: setting clear campaign strategies, challenging and strengthening campaign ideas, raising the standard of creative briefs and output, coaching the team to produce their best work, spotting opportunities others miss, and making sure every pound of marketing spend works hard.

• Develop and own the marketing strategy, translating company objectives and the film slate into clear direction for the Marketing Manager’s plans and campaigns.
• Set the creative direction and standards for campaigns, raising the quality of Taste Film's creative output and helping the Marketing Manager and Social Content Creator produce their best work.
• Review campaign performance with the Marketing Manager, identifying learnings and adapting the strategy where needed.

• Own the link between marketing and sales: build a performance marketing engine where every campaign, channel and piece of spend is measured against ticket sales and revenue.
• Own and manage the marketing budget while hitting agreed sales targets.
• Set marketing KPIs and reporting, using performance data and customer insight to guide decisions, optimise investment and continually improve results.
• Work closely with the Commercial Director to ensure marketing strategy and investment respond to screening schedules, venue capacity and yield across all cities.
• Champion an AI enabled approach to marketing, using AI and automation to improve the speed, efficiency and effectiveness of research, campaign development, analysis, reporting and optimisation.
• Lead and develop the Marketing Manager, setting clear objectives, priorities and standards, and support them in managing and developing the Social Content Creator.
• Manage our paid media agency: set the brief, and ensure their output integrates seamlessly with in-house activity.
• Coach the team, identify skill gaps, and bring in freelance or agency support where needed to fill them.
• Build a culture of creative ambition and commercial accountability within the marketing team.

• Oversee a strong, always on influencer programme, setting the strategy and objectives and guiding the Marketing Manager on creator selection and partnerships that genuinely move ticket sales, not just impressions.
• Oversee an affiliate marketing programme by setting the strategy, commercial model and…