Head of Digital Marketing

At Oliver’s Travels, we’re passionate about making travel extraordinary. We believe holidays should be memorable, unique and tailored to our guests. That passion has seen us recognised among the best in the industry, with accolades including 10 consecutive years in the Condé Nast Traveller Readers’ Choice Awards, a place in the Sunday Times Fast Track 100 as one of the UK’s fastest-growing companies, and most recently, Best TV/Streaming Advertising at The Travel Marketing Awards.

Digital is at the heart of our growth at Oliver’s Travels, and we’re looking for an experienced Head of Digital Marketing to take ownership of how we turn demand into bookings.

Your goal is clear:
maximise digital acquisition performance and continually improve conversion across our website and customer journey to drive direct booking growth.

This is a commercially focused role with responsibility across paid media, SEO/GEO, content and conversion. You’ll oversee significant digital marketing investment and lead specialist channel owners, ensuring we maximise performance today while building the strategy and capabilities we need for the future.

You won’t simply report what happened. You’ll be expected to understand why we are ahead or behind our targets, identify the biggest opportunities available to us and recommend what we should do next.

You’ll work closely with Marketing Ops to turn data into insight, and then turn that insight into action. Whether that means changing our acquisition strategy, reallocating investment, improving content, addressing friction in the customer journey or working with our Tech team and CRO partners to improve the website.

Reporting to the Head of Marketing, you’ll play a key role within the Marketing team and have the opportunity to make a significant impact on the growth of Oliver’s Travels.

• Own the Digital Growth strategy and annual roadmap, with accountability for turning demand into direct bookings.

• Own performance against agreed bookings, revenue, traffic, conversion and efficiency targets, clearly communicating why we are ahead or behind plan and what actions are required.

• Develop forecasts that connect marketing investment, traffic, conversion and bookings to support effective planning and decision-making.

• Identify and prioritise the biggest opportunities and constraints to growth, focusing investment and resources where they will have the greatest commercial impact.

• Balance short-term performance with longer-term investment in channels, technology, content and capabilities to deliver sustainable growth.

• Lead our overall digital acquisition strategy across paid media, SEO/GEO and content, ensuring channels work together to maximise performance.

• Provide strategic direction to the Paid Media, SEO/GEO and Content leads, challenging performance and supporting them as owners and experts within their specialist areas.

• Oversee a significant and growing digital marketing budget, allocating investment effectively and scaling activity while maintaining agreed efficiency.

• Ensure our acquisition strategy drives both profitable direct bookings and high‑quality enquiries that convert through the Sales team.

• Stay ahead of changes across digital marketing, search, AI and customer discovery, evolving our strategy and capabilities to support continued growth.

• Own the commercial agenda for conversion across the website and digital customer journey, identifying where demand is being lost and where improvements can have the greatest impact.

• Work closely with Marketing Ops to understand customer behaviour and funnel performance, translating data into clear…