Content Marketing Manager; FTC)

Workplace:
White City, London - 2 days a week in the office

Sitting within the M&E Marketing team, you’ll lead major integrated marketing campaigns that build awareness, spark conversation and drive viewing across Broadcast and Streaming.

You’ll own campaigns from briefing through to delivery and evaluation, working across the full marketing funnel. From big, bold advertising to the mechanics of performance marketing, you’ll understand how channels work together to reach audiences and deliver results.

At the heart of the role is the ability to write brilliant marketing briefs: clear, simple, structured and grounded in audience insight. Working in close partnership with Creative and Media Strategists, you’ll turn those briefs into compelling, joined-up campaigns. You’ll also bring teams together around a shared strategy, influence stakeholders with competing priorities and ensure campaigns are creatively ambitious, insight-led and delivered to a high standard.

We’re looking for an experienced, proactive marketer who combines strategic thinking with excellent delivery skills. You’ll be confident leading complex campaigns, managing challenging stakeholder relationships and balancing creative ambition with audience and commercial objectives.

• Lead integrated campaign strategy and write brilliant briefs, translating content propositions, audience insight, market intelligence and cultural opportunities into clear, simple and structured marketing briefs. Define the target audience, proposition, key messages, objectives and measures of success, using our audience-first framework.
• Own major paid and owned marketing campaigns, leading activity from initial strategy and briefing through to execution and evaluation. Ensure campaigns work across the full funnel, from above-the-line advertising that builds awareness and consideration to performance marketing that drives engagement and viewing.
• Influence and manage stakeholders, building strong relationships with Commissioning, Publicity, Creative, Media and senior internal stakeholders. Navigate competing priorities, challenge constructively and bring people together around a shared campaign strategy and clear decisions.
• Champion creative and distinctive marketing, working with creative and media partners to develop ambitious ideas that cut through, generate conversation and make ITV’s content stand out in a competitive marketplace.
• Use insight and performance data to optimise campaigns, drawing on audience research, market intelligence, media performance and campaign results to inform decisions, demonstrate impact and identify opportunities to improve effectiveness.
• Stay ahead of the market, monitoring competitor activity, cultural trends, audience behaviours and changes in the media landscape to identify opportunities for ITV and inform future campaign planning.
• Build strong relationships with Commissioning and internal teams, ensuring clear and focused content propositions sit at the heart of campaign briefs and identifying the editorial hooks and audience motivations that marketing can amplify.
• Champion ITV’s brand positioning, ensuring campaigns reflect ITV’s tone of voice and There’s No Place Like ITV platform, while allowing individual shows and campaigns to stand out.
• Support the development of the wider marketing team, sharing expertise, contributing to best practice and helping colleagues deliver effective, insight-led campaigns.

• Proven experience leading integrated marketing campaigns, with responsibility for planning and delivering major paid campaigns across multiple channels, ideally within entertainment, media or a similarly fast-paced consumer environment.
• Exceptional strategic…