Product Transformation Lead
Listed on 2026-10-16
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Communications, Client Relationship Management
The goal is simple: regardless of whether a client is trading CFDs, buying crypto, investing in stocks or engaging with Pepperstone through another channel, the experience should feel unmistakably Pepperstone. We are looking for a Product Experience Transformation Lead who can look across a complex organisation and create the common thread that connects our products, channels and propositions into one distinctive, premium experience.
Pepperstone is evolving from a leading CFD broker into a broader, trusted financial ecosystem. Alongside Pepperstone CFD, we are building Pepperstone Crypto and exploring future propositions across stocks, equities and other asset classes. As our ecosystem expands, we want to ensure that clients experience one cohesive Pepperstone across every interaction, from their first engagement with our brand through to becoming an active, engaged and long-term client.
Sitting within Product and working closely across Marketing, Brand, Technology and Cross Asset Strategy, this role will establish the strategic direction for Pepperstone's digital and client experience across our expanding ecosystem. The initial engagement will be for six months, combining strategic direction with tangible outputs and a clear roadmap for implementation. The opportunity
Today, the Pepperstone experience spans our website, mobile app, Web Trader, account management, onboarding and funding journeys, marketing channels, client communications and an expanding range of financial products. Behind these experiences we also have an extensive estate of internal operational tooling used by our teams to serve and support clients. These experiences have evolved across different teams, products and points in time.
Our opportunity is to bring them together around a common Pepperstone experience while setting the foundations for where the business is heading next.
Define the Pepperstone experience Establish a clear client experience strategy across Pepperstone's digital estate, creating greater alignment between our website, mobile app, Web Trader, account experiences and wider digital touchpoints. Define the visual, interaction and experience principles that make every interaction recognisably Pepperstone, while raising the overall quality and consistency of our digital ecosystem. Shape our multi-product future Define how Pepperstone CFD, Pepperstone Crypto and future propositions such as stocks and equities should coexist as part of one trusted financial ecosystem.
Establish what should remain common across Pepperstone, where individual products require appropriate differentiation, and how clients should discover, navigate and move between our products as the ecosystem expands. Ensure the foundations we establish today can accommodate new products and propositions without creating fragmented client experiences in the future. Connect Product, Marketing and Brand Create stronger alignment between the experience clients encounter before becoming customers and the experience they receive once inside our products.
Review how Pepperstone is represented across our website, CRM, marketing, sponsor ships, communications and digital products and establish the common principles that should connect them. Help define how Pepperstone's proposition and brand are expressed consistently across customer touchpoints, ensuring clients experience one recognisable Pepperstone regardless of channel or product. Drive engagement, retention and advocacy Identify opportunities to create a more valuable and engaging relationship between Pepperstone and its clients.
Work with Product teams to explore how capabilities such as in-product banners, client inbox and messaging, notifications, personalised experiences, market content, product discovery and contextual communications can create meaningful reasons for clients to return and engage. These capabilities should feel relevant and valuable rather than simply becoming additional promotional surfaces. Ultimately, our experiences should contribute to clients returning more frequently, discovering greater value across Pepperstone and developing a deeper relationship with the ecosystem.
We want clients to recognise the experience, advocate for it and instinctively say: "That's Pepperstone." Establish shared experience foundations Create the foundations
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