Executive, Programmatic

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do.

It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

As aProgrammatic Account Executive ,we will train you inhow to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn!

You will develop an excellent knowledge of the display marketplace and work closely with the Programmatic

Senior Account Executive orAccount

Managertocontribute to theplanningof programmatic media activity.

You willwork towardsbeingresponsible formanagingtheset-upprocess for a campaign from start to live date,suggesting and implementingoptimisationsfor live campaigns to achieve the briefed outcome and reporting the results back to the client on a weekly basis.

We will support you throughout this learning journey, with online resources, an encouraging direct manager,and aclose-knit display team community.

Key Responsibilities:

Campaign Management

• Usegainedmarketplace knowledge to translate aclientsbrief from the Digital Planning teaminto a Display plan which will achieve success for the brand.
• Implementation, management, and daily optimisation of campaign activity.
• Manage theday-to-day QA process, minimizing errors and ensuring consistent andaccurateadherence to process

Client and Partner Management

• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Create strong working relationships with display and video media partnerse.g., Google
• Attending internal and externaltraining session sin persontodevelop platform and marketplace knowledge

Operational Excellence

• The appropriate useof tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy,learning the billing process and applying best practice
• Maintain standard sand process throughout the end-to-end campaign lifecycle
• Develop close working relationships with…