Marketing Manager

Play Brave is a premium Performance Clothing brand for racket sports — Tennis, Padel, Real Tennis, Rackets and Squash. We are relaunching this autumn with a new range, a new website and a new message, and we are looking for the person who will execute it.

We do not create clothing for people who occasionally pick up a racket. We create it for the dedicated player — the one who trains before work, takes lessons to fix things, not just to learn them, and treats their hours on court as the best part of the week. Our idea is simple: the courage to improve.

This is the third permanent seat in the business and the senior operational seat below the two senior executives. You will own things rather than assist with them.

Play Brave is a premium Performance Clothing brand for racket sports — Tennis, Padel, Real Tennis, Rackets and Squash. We are relaunching this autumn with a new range, a new website and a new message, and we are looking for the person who will execute it.

We do not create clothing for people who occasionally pick up a racket. We create it for the dedicated player — the one who trains before work, takes lessons to fix things, not just to learn them, and treats their hours on court as the best part of the week. Our idea is simple: the courage to improve.

This is the third permanent seat in the business and the senior operational seat below the two senior executives. You will own things rather than assist with them.

The relaunch is well advanced. The range is designed and priced, the new website is being built, our fulfilment centre is ready and the launch plan is written. What it needs now is one person responsible for turning that into a working marketing operation — running the campaigns, building the ambassador network, keeping our freelancers moving, and making sure nothing waits on two busy executives.

It is part marketing execution, part project management, part operations. Creative input is welcome — we would rather have someone with ideas than someone waiting for a brief — but the role is measured on what gets done, not what gets proposed.

• The relaunch programme. Hold the launch plan, chase the dependencies, run a short weekly check-in with the senior team, and tell us early when something is slipping.
• Email. Our email list is our most valuable channel and our warmest audience. You will own the campaign and content calendar in Klaviyo, brief and schedule the sends, and keep the segmentation honest — working with our technical freelancer, who builds what you specify.
• Paid social and paid search. You will not be running the ad accounts yourself. You will manage the external specialist who does, hold them to a plan and an agreed budget, and judge whether the spend is working.
• Social publishing and community. You are not required to be the face of the brand — we have paid creators for that. You are the person who plans the calendar, publishes, replies, and keeps the standard high.
• The Ambassador Programme. Recruit and onboard coaches and club players, run the affiliate platform, send seeding shipments, track what each ambassador is producing, and make sure commissions are paid accurately and on time.
• Creators and freelancers. Brief our paid creators, collect and file the content they deliver, keep the asset library in order, and manage the approval cycle so it does not stall on someone's desk.
• Website and product operations. Product uploads, descriptions, imagery, collections and site housekeeping in Shopify. Liaison with fulfilment on stock, dispatch and customer service.
• Events. Occasional club days, trade moments and launch evenings. You will organise them.
• Reporting. A short monthly pack: sales, email performance, paid media, ambassador activity, and what…