Marketing Director, EMEA​/UKI

Job Description It’s never been a more exciting time to join Vistra.

Job Description It’s never been a more exciting time to join Vistra.

At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction.

But progress only happens when people come together and take action. And we’re absolutely committed to building a culture where our people can do just that.

We have an exciting opportunity for you to join our team as Director of Regional Marketing (EMEA & UKI). Reporting to the Chief Purpose and People Officer, this full-time and permanent position can be based in the US or the UK and offers global coverage, allowing you to make a significant impact to our Global Services business and its growth.

Role Overview The Director of Regional Marketing (EMEA & UKI) is a commercially minded senior marketing leader responsible for translating global marketing strategy into high-impact regional execution across EMEA and UKI. This is a leadership role that sits alongside the Regional Head of Marketing (APAC) and Regional Marketing Director (Americas) as a peer within the Global Marketing leadership structure.

This role is the critical bridge between the Global Marketing Centre of Excellence (COE) teams and in-region commercial teams – including Profit Center Leaders (PCLs), Sales leaders, and Account Managers. The Director engages directly and credibly with senior commercial stakeholders to ensure marketing efforts are tightly aligned to commercial goals, pipeline targets, and client engagement priorities.

The Director leads regional planning, execution oversight, and performance tracking, while directing and coordinating regional Marketing Coordinators and Managers (who may be based across multiple locations) to execute campaigns and initiatives. As the voice of the region, this role provides structured insights back into Global Growth Marketing to continuously improve performance, inform global strategy, and ensure regional nuance is reflected in all marketing activity.

Key Responsibilities Stakeholder Engagement & Commercial Partnership

• Engage directly with PCLs and Sales leaders as a strategic marketing partner, building trusted, high-value relationships with senior commercial stakeholders across EMEA & UKI
• Act as the primary marketing point of contact for regional commercial leadership, ensuring marketing activity is visible, relevant, and impactful
• Partner in key account planning, client engagement strategy, and deal progression support, bringing marketing expertise to commercial conversations
• Ensure marketing efforts are directly and measurably aligned to commercial goals and revenue targets across the region
• Represent marketing in regional leadership forums, contributing meaningfully to commercial planning and strategic discussions

Regional Strategy & Planning

• Translate global marketing strategy into a clear, actionable regional marketing plan for EMEA & UKI, aligned to regional business goals
• Own regional marketing priorities across client acquisition, retention, and expansion, working closely with Sales and Relationship Management teams
• Provide market intelligence, client insights, and competitive analysis back to global teams to inform strategy and campaign development
• Lead regional input into annual and quarterly marketing planning cycles, ensuring EMEA & UKI priorities are represented at the global level
• Identify emerging market opportunities and adapt regional plans accordingly

Campaign Execution & Localisation

• Oversee the execution of global campaigns within EMEA & UKI, ensuring…