Interim Associate Research Director - Insights & Analytics

We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity. We are committed to creating an inclusive and equitable working environment for everyone.

As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.

Fleishman Hillard

Non Standard Job Profiles

Contingent

We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity. We are committed to creating an inclusive and equitable working environment for everyone.

As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.

This is a 6-month maternity cover (4-5 days p/week) to start ASAP.

• Plan, develop and manage effective integrated analytics approaches for brands and companies working primarily in the Healthcare and Technology sectors; acting as a day-to-day, client-facing research and analytics lead on large clients.
• Providing strategic client counsel and advice, as a senior advisor, on putting data at the heart of insights and strategy development, a sound planning approach based on evidence, and integrated measurement models that allow Fleishman Hillard to demonstrate business impact
• Developing integrated measurement models that allow clients/FH to demonstrate business impact of communications and digital marketing programmes – this includes working knowledge of AEO/ GEO and how to both interpret and utilise this data in the broader media mix
• Leading development of analytics, research and measurement strategies and plans with a client’s defined audiences at the center, providing oversight and guidance to the team in executing these projects effectively
• Participating in internal and external new business pitches and proposals including the production of audience diagnosis and market research to deliver insights and testing methodologies to inform and validate strategic and creative options
• Translating client needs into analytics project briefs, analytics approaches and methodologies that guide our work and our teams
• Overseeing the work of junior and mid-level analysts to ensure a high standard of quality across account deliverables and superior client service, always with an eye to driving the satisfaction that supports client retention and growth
• Working closely with the Social & Innovation, Media, Planning & Creative teams to translate data into insights to fuel creative concepts and complete communications strategy development and deliver an exceptional client experience.
• Acting as an advocate, mentor and guide for preventing data bias and robust use of AI, and increasing understanding of diversity in our analytics, research and measurement practices and ensuring…