Marketing Manager
Listed on 2026-10-16
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Marketing / Advertising / PR
Marketing Communications, Digital Marketing, Marketing Management, Marketing Strategy
3 days/week mandatory in the office and 2 days WFH. Should be comfortable with more office days in future.
Position OverviewThe Marketing Manager, Europe owns go-to-market strategy and campaign management for Fortune across the UK and Europe, with a strong focus on events. Reporting into the Marketing Director, Europe, the role builds clear marketing plans, runs integrated campaigns that drive audience and revenue, and manages Fortune’s responses to client RFPs.
This is a hands-on role for a marketer who combines strategic planning with strong execution, working closely with Events, Commercial, Editorial, and Community teams.
Primary Responsibilities- Build go-to-market plans for Fortune’s events, products, and client offerings in Europe, covering audience, messaging, channels, timelines, and KPIs.
- Use audience and market insight to shape clear positioning for each launch or campaign.
- Manage campaign budgets with the Marketing Director, putting spend where it delivers the best return.
- Maintain the European marketing calendar, aligned with Fortune’s global and regional priorities.
- Lead end-to-end campaigns across the full event lifecycle: pre-event awareness and registration, on-site engagement, and post-event follow-up and retention.
- Execute multi-channel campaigns across email, paid and organic social, digital, partnerships, and Fortune’s editorial platforms.
- Manage invitation and delegate acquisition programmes for senior, invitation-only audiences, working with Community Management on targeting and outreach.
- Brief and manage creative, content, and agency partners to deliver high-quality campaign assets on time.
- Manage media partnerships with industry events and organisations to extend reach for Fortune’s events.
- Manage the RFP process from start to finish: coordinating input from Commercial, Events, and Editorial teams and delivering strong, on-time responses.
- Keep a library of up-to-date RFP content, case studies, and audience data to speed up future responses.
- Create sales collateral and marketing packages with the Commercial team.
- Deliver agreed marketing commitments for partners and sponsors, with clear post-campaign reporting.
- Track campaign performance against agreed targets and report regularly to the Marketing Director and stakeholders.
- Use results to improve live campaigns and future go-to-market plans.
- Proven experience in B2B, media, or event marketing, delivering go-to-market plans and campaigns that hit targets.
- Strong campaign management skills across email, social, digital, and partnerships, with experience using marketing automation and CRM tools.
- Data-driven and commercially minded, able to link marketing activity to audience and revenue outcomes.
- Experience managing RFPs or proposals, and highly organised across multiple deadlines.
- Confident communicator and collaborator across commercial, editorial, and events teams; experience across European markets is a plus.
At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking, and world-class community building. Our key values are humility, ownership, and transparency.
Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. Our values inform our mission: business can be a powerful platform for good, and we are committed to holding it to that standard.
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