Senior Marketing Manager, Brand, Consumables & Customer

## Senior Marketing Manager, Brand, Consumables & Customer Growth Bewerben:
UK, London:
Full time:
Heute ausgeschrieben:
JR101689
** Wir über uns
** Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence.

Every person here is a key player in our success.  We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.
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* Job Description:

**** WHY THIS ROLE MATTERS
** The Senior Marketing Manager, Brand, Consumables & Customer Growth is responsible for leading the international marketing strategy to accelerate consumables growth, customer engagement and value from the Hydrafacial installed base across Direct and Distributor markets. Reporting to the VP of International Marketing and sitting within the International Marketing Centre of Excellence (CoE), the role owns strategy across consumables portfolio growth, customer lifecycle, CRM, utilisation, retention, reactivation and cross-sell.

The role provides strategic and hands-on partnership to Direct markets, while developing scalable programmes and toolkits to enable Distributor markets to drive growth locally.
** WHAT YOU’LL DO
*** Develop and lead the International Consumables & Customer Growth strategy, aligned with regional/global priorities and revenue objectives.
* Own marketing strategy for the consumables portfolio, including category growth, positioning, adoption and commercial activation.
Lead International GTM for new consumables, treatment enhancers and related innovations, driving launch and post-launch adoption.
* Develop programmes to increase device utilisation, consumables penetration, purchase frequency and revenue per active machine (CRAM).
* Own the customer lifecycle and CRM strategy, spanning onboarding, engagement, retention, reactivation and advocacy.
* Develop customer segmentation and targeted programmes based on customer value, lifecycle stage, device ownership, utilisation and growth potential.
* Develop cross-sell and upsell strategies across consumables, treatment enhancers, devices and other portfolio opportunities.
* Lead the International consumables promotional strategy and calendar, partnering with Markets, Sales and Finance on local activation.
* Partner with Education and Customer Success to connect training, education and marketing to improve treatment adoption and customer engagement.
* Develop scalable campaigns, playbooks and customer-growth programmes that can be localised across International markets.
* Establish and track KPIs across consumables revenue, CRAM, utilisation, retention, reactivation, purchase frequency and customer lifetime value, translating insights into actions.
** Direct & Distributor Market Partnership
**** Direct Markets – Partner, Activate & Optimise
*** Partner with Direct Marketing and Sales teams to develop market-specific consumables and customer-growth plans.
* Identify opportunities across the installed base, including under-utilised, declining and dormant customers.
* Develop and optimise local CRM, lifecycle, reactivation, promotional and customer-growth programmes.
* Pilot and test initiatives in Direct markets and scale successful programmes internationally.

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** istributor Markets – Enable, Equip & Scale
*** Develop scalable playbooks, campaigns, GTM toolkits and activation frameworks for Distributor markets.
* Partner with Distributor Marketing leads to…