Senior Marketing Manager

Airmic's Purpose is to champion the societal and strategic value of risk management and insurance in a changing world. We are the UK and Ireland's largest risk management and insurance association with over 400 corporate and around 2,000 individual members, supported by a network of leading risk, insurance, legal, technology and consulting partners, and affiliated institutes, associations, universities and business schools.

Our members enjoy access to a wide variety of face to face and online events and learning opportunities, special interest groups and regional meetings, supported by a competency framework and mentoring scheme. With over 400 CPD hours, networking opportunities, and a growing research library, Airmic supports professionals at all career stages in navigating and shaping the future of risk management.

Airmic is mid-way through a significant digital transformation. Three changes make this role pivotal:

• A new platform. Airmic is moving from a fragmented Microsoft Dynamics and Dot Digital stack to Ready Membership, an integrated membership platform delivered by Pixl8, going live at end of March 2027. It brings CRM, events, payments, email and website into one system.
• A consolidated website and email estate. Microsites are being retired into a single site with six pillars (Membership, Events, Learning, Thought Leadership, Partners, About and News).
• A refreshed brand and marketing strategy. A new brand architecture and a July 2026 to June 2027 marketing strategy built on three pillars:
  Engage, Retain, Acquire.

The platforms and plans are in place. Airmic now needs someone who can turn them into consistently excellent campaigns, and who will own Ready Membership as a marketing platform long after the implementation team steps away.

The Senior Marketing Manager will own Airmic's campaign plan and marketing platform: setting campaign objectives, building the audience and automation infrastructure in Ready Membership, and being accountable for the engagement, retention and acquisition results that follow.

The Head of Membership and Marketing sets direction and owns the annual strategy. The Senior Marketing Manager turns that strategy into a costed campaign plan with numeric targets, delivers it across Airmic's channels, and reports on results. The role also contributes to developing the marketing plan itself, bringing campaign performance data and member and partner insight to shape priorities, targets and budget.

Colleagues in Events, Learning, Research and Commercial use the role as their route into marketing.

The role is hands-on where it matters most: the successful candidate will personally design segments, lifecycle journeys, templates and landing pages in Ready Membership. It also runs Airmic's core channels directly (social media, email and newsletters, paid media and web content), using agencies and freelancers for design and specialist work.

• Manage the Engage, Retain, Acquire strategy into a 12-month campaign plan in , with a numeric objective, audience and budget for every campaign.
• Input into and contribute to developing Airmic's annual marketing plan with the Head of Membership and Marketing, using performance data and audience insight to recommend priorities, targets and budget allocation.
• Enable the outcomes of Airmic's revenue campaigns: corporate and partner membership acquisition and renewal, Annual Conference delegate, partner and exhibitor sales, and learning programmes such as Risk Management Fundamentals and Next Generation.
• Hold the campaign budget, including agency and freelance spend, and report return on investment.
• Write campaign briefs that set objectives, key messages and channel mix, then deliver or commission the channel activity that follows.
• Approve campaigns and sends within delegated guardrails, escalating strategic or reputational messaging to the Head of Membership and Marketing.

• Act as the business owner of Ready Membership's marketing functions:
  Email Centre, segmentation, automated journeys, event promotion, web content and landing pages.
• Join the implementation team from early 2027 as a key user, shaping configuration, testing campaign workflows and signing off marketing readiness before go-live.
• Design and build the lifecycle journeys: new member onboarding, renewal, lapsed re‑engagement, event nurture and non‑opener…