Senior Marketing Executive, Savings & Retirement

Senior Marketing Executive, Savings & Retirement

This role will sit within the Global Savings & Retirement Team and plays an important part in supporting the Savings & Retirement line of business to achieve their branding and growth targets.

You’ll be a skilled content creator, experienced in developing professional communications materials/collateral as well as marketing reporting and analytics. Primarily, this role involves:

• Supporting the global marketing strategy for Savings & Retirement to enable us to be seen as a highly credible reinsurer in our chosen markets.
• Proactively supporting the Client Solutions teams to develop impactful material and marketing collateral, and a calendar of valuable events for PL Re to produce/attend across all our global markets
• Becoming an expert on our newly implemented CRM system (Hub Spot) and be able to support the marketing and Client Solutions teams especially during the implementation phase.

• Working collaboratively with the Savings & Retirement client solutions team to develop collateral which supports our brand in each of our markets
• Assisting in content creation of a variety of marketing materials, including website copy, thought leadership, press releases, social media content, electronic emails, presentations and sales collateral
• Responsible for the creation of email campaigns including, designing, testing, sending, reporting and making improvements
• Creating and posting social media content (both visuals and copy)
• Be able to create and edit video content using our video content platform (Seenit) for use internally or on our social media channels
• Assist in keeping our website up to date, events, thought leadership etc.
• Working with external suppliers to produce PL Re branded items / materials for the S&R team

• Keeping track of the global calendar of events with our Client Solutions teams that best represent our brand and deliver optimal return on our investment
• Working with the Marketing team, office managers and PA’s as appropriate to help plan and coordinate the logistics for various marketing events, such as seminars, webinars, industry conferences, and client hospitality.
• Responsible for tracking all event responses, keeping the marketing and Client Solutions team up to date
• Assist with the creation of marketing materials for event and post event materials/follow up.
• On occasion, executing the event smoothly on the event day itself including managing registrations and post-event surveys

• Be a super-user for our CRM system (Hub Spot), including supporting the client solutions teams as the system is implemented, and the ongoing adoption and efficient usage of the system
• Working with IT (to support automation of standard reports) develop meaningful insights on our marketing performance which can be shared with the wider business
• Be responsible for the ongoing hygiene of the data and feeding back to teams where mistakes are being made to prevent them from reoccurring

• A solid background in external marketing for a global company.
• Familiarity with various digital marketing channels, tactics (social media, email marketing), and tools (CRM, analytics, website, Canva).
• Excellent oral and written communication skills, with the ability to write clear, concise, and engaging copy
• Have a strong interest in marketing systems and a willingness to learn new systems
• Strong understanding of implementing the company branding across all marketing materials and channels.
• Experience in organising events, conferences and webinars.
• Strong PowerPoint skills, capable of producing polished, on‑brand, and visually appealing presentations.

• Excellent attention to…