Head of EMEA Channel Activation

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** About the Opportunity
** Job Type: Permanent Application Deadline: 26 October 2026
** Job Description*
* ** Title
* * Head of EMEA Channel Activation
** Department
* * EMEA Marketing
** Location
* * London or Milan
** Reports To
** CMO EMEA
** Level
* * 7 Associate Director We help our clients invest for the future and to live the lives they want to lead. It’s a responsibility we take seriously and it inspires us to do the right thing. Not just for our clients, but for each other and the world around us too.  
** About your team
** You will lead the EMEA Channel Activation team. The team is accountable for managing channels at scale across markets and segments with speed, consistency and measurable performance.

Channel Activation brings together specialist capabilities across digital channels, campaign execution, and performance marketing. The team works in close partnership with Growth Marketing, Content and other Centres of Excellence to activate campaigns, optimise performance, and ensure consistent, high-quality delivery across EMEA.The team is responsible for translating strategic direction and campaign briefs into effective multi-channel execution, driving engagement, conversion and measurable commercial impact through disciplined, data-led activation.

** About your role
** As Head of Channel Activation, you will shape how marketing engages clients across channels, ensuring the organisation brings together brand visibility, audience relevance and commercial effectiveness in a more joined-up way. This role exists to create a clearer, more strategic approach to channel management across EMEA, so that marketing reaches clients with the right message, through the right channels, at the right time.  

You will provide strategic leadership for channel strategy and activation across paid, owned and earned touchpoints, including ownership of AEO. You will help define how channels are used to support both brand building and business outcomes, while improving consistency, scalability and client relevance across the region.  You will play a key role in strengthening EMEA Marketing’s operating model by setting a clear direction for effective channel management and ensuring the organisation uses channels in a way that is disciplined, coordinated and client-centred.

Success in this role will come from balancing performance with trust: helping marketing communicate with greater precision and impact, while respecting clients’ time and attention.  Your responsibilities will include:  
* Own channel strategy and activation across paid, owned and earned touchpoints in EMEA, including AEO, to maximise brand visibility, audience relevance and commercial impact
* Lead channel activation across search, display, social, programmatic, web and emerging platforms to ensure the right message reaches the right clients at the right time
* Define and govern the measurement framework for channel effectiveness, including attribution, ROI and insight generation, to improve decision-making and investment quality
* Drive continuous optimisation of channels, journeys and timing based on data, so communications are more effective, more relevant and more respectful of clients’ time and attention
* Partner with Growth Marketing to translate campaign briefs into joined-up channel plans that balance brand building, engagement and commercial outcomes
* Collaborate with Marketing Services on audience strategy, journey execution, automation and martech enablement to support more coordinated channel delivery
* Build and lead a high-performing team of channel specialists, setting clear standards for execution, governance, learning and continuous improvement
* Represent channel strategy and effectiveness in senior marketing forums, shaping…