Content Strategy Manager

Want to work for a disruptive digital marketing agency in the heart of London? re:act was founded by two global FMCG marketers with experience in Health & Beauty, Gaming, Food & Drink and Technology and since 2019 re:act marketing has grown from a team of 2 to over 45 employees. Working with blue-chip clients across multiple sectors, we are a creative content agency that truly believes in developing content that means something to consumers.

Brands are no longer defined by what they say about themselves, but by what real people say about them.

Want to work for a disruptive digital marketing agency in the heart of London? re:act was founded by two global FMCG marketers with experience in Health & Beauty, Gaming, Food & Drink and Technology and since 2019 re:act marketing has grown from a team of 2 to over 45 employees. Working with blue-chip clients across multiple sectors, we are a creative content agency that truly believes in developing content that means something to consumers.

Brands are no longer defined by what they say about themselves, but by what real people say about them. Our agency creates unique moments that matter to the consumer, which allows brands to own conversations in a creative and engaging manner. Our experienced team creates content that travels with feeling and puts conversations at the heart of everything. So where do you fit in?

We need additional heads to join our ambitious bunch of individuals. We are looking for someone with energy and grit, who thrives on creating world-class experiences for our customers, is resilient and up for a challenge.

To lead the strategic and creative direction of content, turning brand objectives, audience insight and cultural understanding into ideas that people genuinely want to see, engage with and remember. This is a 12-month fixed term position. The Content Strategy Manager is a senior, hands-on creative lead, responsible for taking ideas from the first spark of a thought through to the final piece of content.

They set the creative ambition, shape and challenge the thinking, and make sure every idea is brought to life with purpose, personality and a high-level craft. Whether developing the idea, refining the brief, leading a shoot, challenging an edit or getting into the detail of a final asset, they take ownership, are confident saying when something isn't quite there yet and know how to push it further.

Working closely with the Art Director and wider creative team, they will shape work that feels visually exciting, culturally relevant and right for the brand, without losing the strategic thinking behind it. They are naturally curious about culture, social behaviour, creators, trends and new ways of communicating, using these insights to spark fresh thinking and keep the work moving forward.

Ultimately, the Content Strategy Manager sets the creative bar for the work. They bring the thinking, energy and leadership needed to turn good ideas into work that feels distinctive, ambitious and genuinely worth putting out into the world.

• Lead the development of clear, inspiring creative briefs rooted in brand objectives, audience insight and commercial goals, challenging briefs where there is an opportunity to push the thinking further.
• Develop bold, original ideas that answer the brief while pushing the brand creatively.
• Set the creative ambition for each project and give the team a clear direction to work towards.
• Present and confidently sell creative thinking to clients and internal stakeholders.

• Build a strong understanding of each brand, its audience, positioning, competitors and category.
• Use audience, social and cultural insight to identify opportunities for brands to show up in a more distinctive and culturally relevant way.
• Ensure creative thinking is rooted in what is relevant to the audience rather than simply following trends.
• Build strong relationships with clients and act as a senior creative partner, bringing confidence and clarity to conversations.

• Lead creative direction across shoots for campaigns, always-on and reactive content where required.
• Take ownership on set, making quick creative decisions and giving clear direction to photographers, videographers, models, creators and production teams.
• Work closely with the Art Director to ensure the visual execution delivers against the creative vision.
• Make sure…