Head Of Ecommerce

DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need.

So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

DeMellier is looking for an exceptional Head of E-Commerce to lead and accelerate our global online business. Reporting to the Commercial Director, this is a highly commercial, analytical and hands‑on leadership role with ownership of e-commerce trading performance, data & insights, the digital roadmap and team performance. We are looking for someone who combines strong commercial instinct with rigorous analytical thinking: someone who can read the business through the numbers, identify what is driving performance, and turn those insights into decisive commercial action.

You will know how to trade a website as a dynamic commercial channel, continually optimising product, content and customer journeys to maximise performance. At the same time, you will own a complex e-commerce roadmap, ensuring projects move from strategy to execution at pace and to a high standard. Just as importantly, you will be an inspiring and demanding people leader, able to create clarity, accountability and momentum while developing and motivating a high-performing team.

• Own the day-to-day trading of  and be accountable for delivering online revenue and commercial targets.
• Build and lead the weekly trading rhythm, analysing performance versus budget and forecast and translating insights into clear commercial actions.
• Understand performance across traffic, conversion, AOV, product, stock, customer and market, identifying opportunities and risks early.
• Continually optimise the website commercially through product ranking, merchandising, launches, storytelling, stock visibility and customer journeys.
• Partner closely with Merchandising, Digital Marketing, CRM and Brand to ensure traffic, product and content strategies work together to maximise profitable growth.
• Develop forecasts and trading plans across key markets and proactively implement actions to close performance gaps or capitalise on opportunities.

• Own e-commerce performance reporting and establish a rigorous, data-driven approach to decision‑making.
• Build and run clear weekly, monthly and ad‑hoc business reporting, providing senior leadership with a concise view of performance, drivers, risks, opportunities and required actions.
• Analyse performance by market, channel, device, customer, product/category and conversion funnel to understand what is driving results.
• Go beyond reporting what happened: determine why it happened, what it means commercially and what we should do next.
• Own the e-commerce KPI framework and ensure reporting and dashboards provide an accurate, actionable view of the business.
• Use data to inform decisions across trading, merchandising, CRO, product launches, stock allocation and customer experience.

• Own, prioritise and deliver the e-commerce roadmap, balancing commercial impact,…