CRM Braze Specialist; Part Time

• Flexible, e.g. just mornings or evenings
• We’re looking for a hands-on CRM & Lifecycle Marketing Specialist with experience using Braze to support our in-house CRM Lead with execution and delivery across lifecycle communications
• You’ll be building and optimising campaigns and customer journeys rather than just planning them, so hands-on Braze experience is important
• Build and send newsletters, lifecycle and engagement communications across email, push and in-app
• Support the CRM Lead in executing customer journeys in Braze
• Create and manage user segments based on behaviour, activity and lifecycle stage
• Help maintain and optimise onboarding, engagement and reactivation flows
• QA campaigns and journeys to ensure accuracy, timing and relevance
• Use CRM data to identify opportunities to improve engagement, response and retention
• Work with Customer Care, Product and Ops where CRM supports the member experience

• A great holiday policy
• Private healthcare
• Be part of a fast growing company creating an original product
• Share options
• Help make a positive difference to the lives of both dogs and people

This is a part-time role (2–3 days per week) and could suit someone who already works in CRM and wants to add meaningful, flexible work alongside another position, consultancy or portfolio career

Outgoing and energetic, with a positive “roll-up-your-sleeves” mindset

Naturally organised and proactive - you spot what needs doing and get it done Quick to learn and able to think on your feet

Self-motivated and comfortable working independently (fractional setup)
Data-aware mindset with an understanding of engagement and retention metrics

Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business

Strong attention to detail and confidence managing live CRM sends

Clear written communication skills

Working knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourself

Experience with push notifications and in-app messaging

Familiarity with A/B testing and experimentation in CRMExperience working in a marketplace or two-sided platform environment

Ability to design and build HTML emails

Social media experience (content, community or campaign support) is a plus, but not required