Consumer Marketing Manager TOO​/BB

At Too Faced and Bobbi Brown, we believe in the power of makeup to inspire confidence, creativity, and self-expression.

Too Faced is unapologetically bold, playful, and empowering—celebrating individuality with high-impact products that let you shimmer, shine, and take on the world. We're here to give you the tools to create your own looks, find what you love, and own your pretty.

Bobbi Brown, founded by the legendary makeup artist in 1991, takes a more timeless approach—offering universally flattering, high-quality products designed to enhance natural beauty. The brand is rooted in the philosophy that every woman deserves to look and feel like herself, only more polished and confident.

Together, our brands combine artistry and attitude, authenticity and fun—empowering women everywhere to define beauty on their own terms.

The Consumer Marketing Manager is responsible for executing integrated, earned-first consumer engagement strategies that drive brand awareness, desirability, engagement and conversion across channels.

Reporting into the Marketing Director, this role supports the delivery of consumer engagement plans across PR, influencer marketing, social content, experiential activations and earned media. The role plays a key part in ensuring campaigns are culturally relevant, socially impactful and aligned to both global brand direction and local market priorities.

The Consumer Marketing Manager works cross-functionally with Retail & Trade Marketing, Online, CRM, Paid Media and Creative teams to support the delivery of connected consumer experiences across paid, earned and owned channels. This role requires a collaborative and consumer-focused marketer with strong project management capability, creative thinking and a strong understanding of evolving consumer and social trends and cultural relevancy.

• Support the development and execution of integrated consumer engagement plans aligned to brand objectives, launch priorities and campaign calendars.
• Translate global campaign toolkits into locally relevant consumer engagement activations across earned, owned and social channels.
• Deliver launch campaigns, brand moments and cultural activations that drive awareness, engagement and conversion.
• Ensure all engagement activity aligns with brand positioning, visual identity and communication guidelines.

• Support PR and influencer activity including talent partnerships, seeding programmes, launches, PRO visibility, events and advocacy initiatives.
• Coordinate influencer relationships, gifting programmes and content approvals in partnership with agencies and internal stakeholders.
• Assist in the planning and delivery of experiential activations and consumer events.
• Support external agency management to ensure timely and high-quality execution.

• Partner with Content, Paid Media, CRM and Online teams to support social-first storytelling and integrated campaign amplification.
• Assist in the creation and deployment of content across social and owned platforms.
• Monitor consumer, creator and platform trends to identify opportunities for innovation and engagement.
• Track campaign and content performance metrics, sharing insights and optimisation recommendations.

• Collaborate with Retail Marketing, Trade Marketing and Retail teams to support aligned omnichannel campaign execution.
• Partner with CRM, Paid Media and Online teams to ensure consistency across the consumer journey.
• Work closely with global brand, where relevant to drive cohesive brand identity and storytelling
• Build strong working relationships with internal teams, PRO…