Propositions Manager

Join Barclays as a Propositions Manager where you will support the development, enhancement, and commercialisation of client propositions for designated segments and sectors across Corporate Banking. The role brings together client insight, market developments, and business priorities to shape clear value propositions, compelling client narratives, and effective go-to-market activity.

Working in partnership with Coverage, Product, Digital, Specialist Sales, Content, Marketing, Commercial and Service teams, the Propositions Manager helps translate propositions into deliverable activity and equips frontline teams with the content, tools and materials needed to support client engagement and business growth.

• Support the development, ongoing enhancement, and review of client value propositions for assigned segments and sectors.
• Develop and maintain proposition positioning, messaging, and client narratives.
• Translate business priorities into client-focused proposition activities, identifying opportunities for continuous improvement.
• Help ensure proposition messaging is aligned across products, channels, and client journeys.

• Gather and analyse client feedback, market research, competitor activity, and industry trends.
• Monitor sector and client developments to identify emerging themes, needs, and opportunities.
• Prepare insight summaries and practical recommendations to support proposition development and decision-making.

• Work with Product, Digital and Service teams to support the development of integrated client solutions and journeys.
• Assess client needs and contribute recommendations for proposition enhancements.
• Partner with Marketing and Go-to-Market teams to shape activation plans and support the successful launch and adoption of propositions.
• Support the delivery of proposition activities from concept through to implementation.

• Monitor proposition performance measures, including client adoption, engagement, and commercial outcomes.
• Prepare performance reporting and insight packs for relevant stakeholders.
• Use performance information and client insights to identify opportunities to improve proposition effectiveness and client engagement.

• Develop and maintain proposition collateral and sales enablement materials, including pitch materials, playbooks, case studies, and thought leadership content.
• Equip frontline teams with clear, relevant materials that support effective client engagement.
• Use stakeholder feedback and usage insights to maintain accurate, consistent messaging and inform ongoing content improvements.

• Build effective working relationships across Coverage, Product, Marketing, Digital, Service, Risk, Legal and Compliance teams.
• Coordinate stakeholder input and support cross-functional collaboration throughout proposition activities.

• Experience in proposition management, product management, client solutions, or a related discipline.
• An understanding of Corporate Banking and commercial client needs, with an interest in developing your knowledge of banking products and services.
• The ability to understand complex information and translate it into clear, relevant, and compelling client propositions and communications.
• Research and analytical skills, with the ability to draw together information from different sources, identify relevant insights and make practical recommendations.
• A curious, forward-thinking, and client-focused mindset, with an interest in exploring client needs, market developments and new ideas.
• Effective stakeholder-management and communication skills, with the ability to build collaborative relationships and contribute confidently within a matrix organisation.
• Considerable organisational skills, attention to detail and the ability to balance competing priorities and contribute to cross-functional activities.

• Knowledge of Corporate Banking products, client segments, or sector-specific client needs.
• Experience developing client-facing content, proposition materials, or sales-enablement tools.
• Exposure to go-to-market activity, digital client journeys, or proposition performance measures.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and…