Shop - Fashion Affiliate SME and Account Manager

Tik Tok Shop is an innovative marketplace fully integrated into Tik Tok. It brings together online sellers, buyers and creators – all within Tik Tok to build a one-stop, seamless shopping experience and bring more commerce solutions that further enable our community to discover and engage with what they love.

Join our team as a Business Developer, where you'll lead our efforts to grow our platform in the fashion industry. Your role involves finding, convincing new clients to join us and building their strategy for success on the platform. Your background prepares you for the fast-paced environment, where you'll take charge of ambitious goals for getting new clients, adding products to our platform, and growing their Tik Tok revenue.

You'll use your persuasive skills to explain the benefits of our platform to clients and help them get started smoothly. Your ability to bounce back from setbacks and consistently meet targets is crucial as you work to grow our business.

The ideal candidate will have experience in Business Development and/or Account Management and possess excellent communication, organisational and presentation skills. Operating in a fast-moving environment you will work autonomously, taking full responsibility and ownership for hitting business OKRs.

• In charge of the growth of affiliate sales for all categories under the Fashion Industry
• Ideate and launch affiliate projects for Fashion Industry to drive growth in creator-led sales on the platform. This includes collaborating with our affiliate management team to incubate creators focused on Fashion content (and relevant cross-category collaborations) and partnering with agencies to drive content up.
• Develop and execute strategies for Affiliate GMV Growth on Tik Tok Shop, focusing on enhancing brands’ e-Commerce affiliate approach
• Conduct in-depth analysis of creator data to identify trends, opportunities, and actionable insights. Perform both routine and ad-hoc analyses to support business decisions
• Monitor and analyze key performance metrics related to affiliate GMV and its key levers: sample volume, Target Plan and TAP GMV, and overall effective affiliate supply GMV
• Collaborate closely with cross-functional teams—including Product, Campaigns, etc., to streamline processes, resolve friction points, and support affiliate GMV growth
• Provide timely support and troubleshooting for technical issues encountered by brands

• Support sellers in campaign execution and policy incentive enrolment to maximize their performance.
• Collaborate with Tik Tok creators and agencies to match brands with influencers for high-impact partnerships.
• Assist in preparing business review reports, offering insights to improve strategies.
• Coordinate creator seeding and product sampling initiatives for brand promotion.
• Handle daily operational tasks, proactively addressing merchant concerns and ensuring smooth workflows.

• Proficient in handling objections and learning new platforms or products quickly.
• Experience in e-Commerce
• Experience achieving results with external stakeholders

• Demonstrated examples of building processes from scratch.
• Strong interpersonal skills and effective communication abilities.
• UK market experience
• CRM and outreach tool knowledge

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is…