Senior Amazon Advertising Manager

Patrick Murray and 3

Search are working with a market-leading consumer health and pet wellness brand to recruit a Senior Amazon Advertising Manager.

• Location & Working Model: Bedfordshire OR London Office - 1-2 days a week in office
• Key Role Feature: Build and lead Amazon Advertising in-house across the UK and five European marketplaces

Our client is a highly successful consumer health business with a market-leading portfolio of products and a strong commitment to innovation, science and customer outcomes. Following continued growth across ecommerce channels, the business is investing heavily in its Amazon capability and is now looking to appoint a Senior Amazon Advertising Manager to bring Amazon media management fully in-house.

This is a newly created role offering the opportunity to take ownership of a significant Amazon advertising budget across the UK and Europe. The successful Senior Amazon Advertising Manager will play a pivotal role in building internal capability, driving profitable growth and establishing best-in-class Amazon Advertising practices across the organisation.

The Senior Amazon Advertising Manager will combine strategic thinking with hands‑on activation expertise, working closely with commercial, brand, creative, BI, finance and supply chain teams to develop a world‑class Amazon Advertising function.

The Senior Amazon Advertising Manager will:

• Own Amazon Advertising strategy and execution across the UK and five European marketplaces
• Lead the transition from agency‑led activity to a fully integrated in‑house capability
• Manage a significant annual Amazon media budget across multiple markets
• Drive new‑to‑brand customer acquisition, Subscribe & Save growth and profitable sales performance
• Partner with senior stakeholders to ensure advertising activity supports wider commercial objectives
• Build scalable processes, reporting frameworks and best practices for future growth

The Senior Amazon Advertising Manager will:

• Own Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP activity
• Develop full‑funnel retail media strategies across awareness, consideration and conversion
• Manage budget allocation, forecasting and spend pacing throughout the year
• Optimise TACOS, ROAS, incrementality and contribution margin performance
• Lead campaign planning around Prime Day, Prime Big Deal Days, Black Friday, Cyber Monday and key product launches
• Drive continuous testing and optimisation across audience targeting, creative and bidding strategies

The role requires:

• Development of advanced measurement frameworks using Amazon Marketing Cloud
• Analysis of customer journeys, audience behaviour and path‑to‑purchase insights
• Partnership with BI teams to improve attribution and reporting capabilities
• Management of Amazon Attribution and brand halo analysis
• Identification of growth opportunities through data‑led decision making
• Translation of complex performance data into clear commercial recommendations

The Senior Amazon Advertising Manager will:

• Develop advertising strategies tailored to individual European marketplaces
• Localise keyword, audience and market‑specific investment strategies
• Support growth of priority products and categories across international markets
• Improve organic visibility, share of voice and search performance
• Partner with Amazon channel teams to ensure retail readiness supports advertising success
• Influence stock planning, pricing and promotional activity through performance insights

The role requires:

• Ownership of the agency‑to‑in‑house transition programme
• Management of Amazon Ads relationships and specialist technology partners
• Collaboration with…