Lead Creative Strategist; Mat Cover

At Wise our Strategy Team sits at the heart of our internal creative agency across Brand Creative and Strategy. We bridge the gap between marketing channel briefs and creative production turning unstructured ideas into sharp audience-focused creative strategies that drive efficient customer acquisition.

We are looking for a performance-minded Lead Strategist for a 12 month maternity cover to step in and lead our creative effectiveness across paid marketing digital channels during a period of maternity cover. Were looking for someone digitally native execution-obsessed and unafraid to shake things up.

You will bring bold distinctive creative thinking - moving beyond standard execution to invent breakthrough concepts across You Tube Paid Social (Meta Tik Tok) Display Audio and Influencers. You are brilliant at translating data & insight into creative direction: understanding media performance metrics and customer research diagnosing whats working and translating those learnings into inspiring briefs for our creative teams and agency partners.

Based in our London office you will have high autonomy to influence our global paid marketing strategy across the UK Europe the Americas and APAC using creative as our primary lever for growth.

What youll be doing

• Lead paid channel creative effectiveness:
  Own channel-specific creative strategies across Paid Social (Meta Tik Tok) You Tube Display Audio and emerging channels - using creative as the main lever to drive performance and lower customer acquisition costs.

• Scale creator & influencer strategy:
  Partner closely with our influencer marketing team to formalize scale and elevate the Wise Influencer & Creator framework globally.

• Drive creative quality & innovation:
  Serve as the strategic guardian across paid performance marketing campaigns pushing creative boundaries from good to exceptional and introducing bold creative concepts that cut through the noise.

• Translating insight into strategy:
  You will evaluate creative performance and leverage consumer insights to further elevate creative execution across all briefs & projects.

• Authoring creative briefs:
  You will write clear sharp and inspiring creative briefs - leaning on consumer insights to translate complex product features & propositions into exciting briefs for our creative teams.

• Fostering collaboration:
  Building tight relationships with creative media and regional teams to ensure our strategies are brought to life effectively and consistently across all markets.

• Team leadership:
  You will lead a team of 2x Creative strategists - setting clear strategic focus elevating team briefing standards and empowering them to deliver high-impact creative strategies across all paid marketing channels.

What youll bring to the role

• You have a proven track record using creative as a growth lever with a deep understanding of full-funnel marketing dynamics and creative performance measurement (i.e.. CPA CTR conversion etc)

• You will be fluent in both media/data and creative languages - able to translate complex performance metrics into actionable inspiring direction for creatives.

• Extensive experience authoring sharp creative briefs and guiding in-house creatives and external agency partners from concept to execution.

• You have a creative eye and the confidence to give constructive feedback and are experienced in guiding in-house creative teams to deliver high quality distinctive performance marketing creative.

• A solid understanding of the full marketing funnel and how to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment.

• You have an exceptional ability to build trust with media and marketing channel leads collaborating with and influencing cross-functional stakeholders to deliver highly impactful creative solutions.

• You are comfortable getting into the weeds of regular creative feedback asset reviews or creative performance reporting.

• You thrive in a fast-paced autonomous environment; able to make confident strategic calls without complete information.

Whats in it for you

Youll be part of a team of exceptionally talented marketers who consistently break new ground in the way they engage customers.

Within Wise we operate in a flat structure youll be in charge of your own workload and focus areas giving you the chance to have a huge impact in one of the UKs fastest growing & most successful startups.

Additional Information :

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