FTC B2B Influencer Marketing Lead, EMEA

Employment type: Fixed-term contract

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence (AGI) benefits all of humanity. We push the boundaries of AI capabilities while prioritising safety responsible use and human needs. Our mission requires a team that represents a diversity of perspectives voices and experiences.

Like every team at OpenAI the Marketing team contributes directly to our mission of responsible and widespread AI adoption.

The EMEA B2B Marketing team translates global priorities into regionally relevant programmes that drive awareness consideration pipeline adoption and long-term customer trust. We partner closely with Sales and GTM Product Marketing Developer Marketing and Relations Field and Executive Marketing Content Customer Marketing Partner Marketing Comms Creative Media Marketing Operations and regional leadership.

We are hiring an FTC B2B Influencer Marketing Lead EMEA to build and scale OpenAIs influencer marketing capability across knowledge workers (KW) business decision-makers (BDMs) and developer audiences.

You will own the strategy and hands-on delivery across multiple European markets (working closely with in-market comms & marketing team) with the UK France and Germany as the first priorities. You will develop local creator networks translate regional and global priorities into market-relevant programmes and build a portfolio that balances sustained creator relationships with high-impact moments around products campaigns and events.

This is a zero-to-one builder role as much as an ecosystem and operating-model role. You will create the capability from the ground up: building on the early foundations we have in place you will be responsible for defining the strategy securing internal alignment building the creator and agency network establishing the operating model and proving what works before scaling it. You will work with existing agencies identify and onboard new specialist partners where we have capability or market gaps partner with PHD to amplify the strongest influencer content and create the goals processes reporting and success measures needed to run the programme with speed quality and accountability.

You will partner closely with the B2C influencer lead to define and evolve the measurement framework.

• Own the EMEA B2B influencer marketing strategy across KW BDM and developer audiences setting clear audience market channel investment and outcome priorities.

• Build a credible bench of developer creators technical educators open-source voices AI builders and community leaders across Europe and design programmes that genuinely help developers learn evaluate and build.

• Develop differentiated creator plans for the UK France and Germany balancing regional consistency with local language culture platform behaviour regulation and audience expectations.

• Source evaluate and build durable relationships with creators who have genuine authority with our priority audiences. Own outreach briefing negotiation contracting content development activation and relationship management.

• Design curated creator programmes and high-value experiences that deepen relationships over timesuch as briefings product access learning sessions round tables community moments and co-created formats turning the strongest creators into long-term strategic partners rather than one-off campaign participants.

• Build an always-on creator portfolio alongside launch event and campaign activations choosing the right mix of tutorials product demonstrations thought leadership executive content social posts newsletters podcasts video and community formats.

• Work with existing influencer and marketing agencies to raise the quality and pace of delivery. Identify capability gaps and lead the selection onboarding and management of new specialist agencies including developer-native and market-specific partners.

• Partner closely with our media agency to build paid amplification strategies for high-performing creator content including audience targeting usage rights creator whitelisting where appropriate testing optimisation and clear organic-versus-paid performance readouts.

• Partner with our Performance Marketing and Growth teams to develop bespoke influencer content that drives measurable performance and business growth.

• Operationalise the end-to-end influencer process across intake creator discovery due diligence brand-safety review…