Global Content & Brand Lead

Allow us to introduce ourselves

Hello there! Were Appinio a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014 but were now humbled to call the world our playground with over 260 employees spread across 13 countries (were remote-first) 2600 international clients delivering research from 190 markets globally.

Want to be a part of the Appinio movement

Here at Appinio we value transparency in our recruitment process and weve created a blog to share what to expect during each step of our journey together:here

Your mission as a Global Content & Brand Lead

Your mission is to take full ownership of Appinios global content strategy and brand ecosystem turning a newly refreshed brand system into consistent execution across our markets. You will transform a fragmented content landscape into a high-impact scalable global content engine. Grounded in market insights and tight GTM alignment you will build the operational systems workflows and editorial roadmaps needed to drive demand creation sales enablement and customer advocacy positioning Appinio as a distinctive market leader.

What youll be doing

• Own the Global Content Engine & Strategy: Define and lead the global content strategy editorial roadmap and GTM content priorities across all buyer journeys ICPs channels and target markets.
• Operationalise Brand Positioning: Operationalise and scale our newly established brand system tone of voice and narrative across our global content library and every marketing touchpoint.
• Build the Content Operating System: Establish central workflows governance content architecture lifecycle management and repurposing frameworks to maximise output and efficiency.
• Measure & Optimise Performance: Set up content performance tracking and optimisation loops to demonstrate clear commercial impact across GTM channels.
• Customer Advocacy: Own and overhaul Appinios customer advocacy strategy developing compelling case studies testimonials and new customer-led formats that amplify the customer voice across the brand and support the wider GTM motion.
• Marketing Collaboration & Activation: Partner across Marketing to create compelling activations and support priorities such as SEO AIO and CRO with strong feedback loops across regional and specialist teams.
• Commercial & GTM Connection: Connect content directly to demand generation pipeline growth and sales enablement ensuring content supports broader GTM priorities and delivers measurable business impact.

You will thrive in this role if

• You have extensive experience leading B2B content strategy and owning the brand system within a fast-moving SaaS or scale-up environment.
• You possess strong commercial instincts with a track record of connecting content directly to demand creation sales enablement and business growth.
• You are a natural influencer and collaborator skilled at change management and navigating cross-functional alignment across senior stakeholders regional teams and GTM functions.
• You bring native-level English writing and communication skills with a deep appreciation for tone editorial standards and distinct brand narrative across multiple geographical markets
• You balance high-level strategic thinking with a hands-on proactive drive to keep operations moving.

Whats in it for you

• Flexibility Policy - Average is 30 days taken however we do not have a hard cap of number of vacation days as we know life happens
• Temporary work from abroad -If youre based in the EU you can work outside your country of residence for up to 180 days per year
• All the hardware you need andyour own Mac Book
• If you are located in Hamburg or Berlin youll get aDeutschland ticketor access to a mobility budget with theNAVIT appto get you to and from the office space
• SubsidisedUrban Sports CluborClass Pass membership based on location
• In caseyoure located in one of the cities where most of our fellow Appinioneers are (Hamburg Berlin Munich London Madrid Barcelona or New York) you can get access to ourCo-working spaces

#LI-AQ1

Kind reminder:Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position we encourage you to apply. Were eager to…